關於 chinese new year pictures ，我們在網路上蒐集到這些相關的討論、資訊與評價

💕「愛台灣，我的選擇」系列第13發：金鐘獎節目主持人阮安祖 Andrew Ryan保存台灣故事和記憶的聲音

「我在美國西北大學學華語，當時就深深愛上這個語言。1994年夏天我跟著『哈佛世界教學計劃』到了上海，當時上海才剛開了第一家麥當勞。大學畢業後，我想繼續進修華語，但我也想到台灣看看，所以我在1996年申請了傅爾布萊特獎學金來台灣教英文，並研究台灣的英語教學環境。

我第一年在台灣時遇到一對荷蘭夫妻，他們問我打算在台灣待多久，我說一年，他們聽了哈哈大笑說，等你遇到那些也說只待一年的人就知道了。一轉眼我已經在台灣20年了。我在1999年1月開始在中央廣播電台工作。我曾經到北京教鞏俐一年英文，但她後來沒有演出那個角色，那是在她演出《藝妓回憶錄》之前。鞏俐和史蒂芬·史匹柏會面時我剛好也在北京，她後來去了好萊塢，我也回到台灣繼續在中央廣播電台工作。

在北京待過、聽過北京的聲音之後，我回到台灣，重新感受並聆聽台灣的聲音，那個時候，我第一次從心底油然而生，一種在我去中國前沒有的感受，我覺得：「我到家了」。於是我開始思考廣播電台的獨特性，以及如何做一個最適合電台的節目。電台不是電視節目，不是一本書，也不是一首詩或是視覺藝術，而是聲音，這就是我製作「Sound Postcards聲音明信片」廣播節目的起源。

台灣有些聲音還是跟以前一樣，有些聲音則因為人事更迭而消失，但還是有一些古早時期流傳下來充滿台灣故事和記憶的聲音，這些傳統的聲音是我真正想要保存下來的。人們總是拿著手機拍照，但是紀錄台灣的聲音對我來說是一種看世界的獨特方式。

談到台灣的廣播電台，我覺得最有趣的就是地方電台，就像計程車上會聽到有人唱卡拉OK那種。有一次我在屏東訪問摘鳳梨的果農時，他們也開著廣播聽，聽他們最喜歡的原住民音樂。像這種地方電台，我以為現在已經沒有了，沒想到還持續存在。我剛到台灣時去上了華語課，有一堂課叫做新選廣播劇，基本上是以警廣的廣播劇來進行教學。16年後我也製播了一個廣播劇，並獲得廣播金鐘獎。」

⭐️阮安祖是中央廣播電台節目主持人兼製作人，曾獲得3座廣播金鐘獎和1座電視金鐘獎。他的廣播與電視節目以中英雙語進行。

⭐️欣賞安祖的《聲音明信片》(現為《貼緊台灣的洋耳朵》): https://en.rti.org.tw/radio/programView/id/710

💕Why I chose Taiwan #13 – Award-winning host Andrew Ryan’s journey to discover the voices and memories of Taiwan

"I studied Chinese in college at Northwestern and fell in love with the language. Then I went to Shanghai the summer of 1994 with the Harvard WorldTeach program. The first McDonald’s had just opened in Shanghai that summer. When I graduated from college, I wanted to continue learning Chinese but I was interested in coming to see what Taiwan was like.

I came to Taiwan in 1996 as a Fulbright Fellow teaching and doing research on Taiwan’s English teaching environment. The first year I was here, I met a Dutch and American couple and they asked me, 'How long are you gonna be here in Taiwan?' and I said, 'A year.' and they both laughed and said, 'Wait until you meet all the other people who said they would just be here a year.' And here I am 20 years later.

I started working at RTI in January 1999. I actually went to Beijing for a year to teach English to 鞏俐 Gong Li, the Chinese movie star. It was for a role that she did not end up doing, just before Memoirs of a Geisha. I was actually in Beijing when she met with [Steven] Spielberg. When she went to Hollywood, I came back to Taiwan to return to my job at RTI.

After having been in Beijing and hearing the sounds of Beijing, then coming back to Taiwan and hearing Taiwan with fresh ears, for the first time, I felt like I was sharing a collective sound experience, a feeling I hadn’t had before I went to China. And I felt like: 'This is home.' I started thinking a lot about radio and how to do a show that’s perfectly suited to radio: it couldn’t be a tv show; it couldn’t be a book; it couldn’t be a piece of poetry or a work of visual art. That was what inspired me to start doing Sound Postcards.

Some sounds have been consistent in Taiwan. Some have disappeared because life has changed. But there are still traditional sounds from an older way of life that contain stories and memories of people in Taiwan. Those are the ones that I really want to preserve. People walk around taking pictures of things with the cameras on their phones. But the process of recording the sounds of Taiwan is really a special way of looking at the world.

And when I think about radio, for me the most exciting radio in Taiwan is the local radio. Like taxi driver radio where you can hear somebody singing karaoke. I interviewed these pineapple pickers in Pingtung. They had the radio on and they were listening to the music they love, indigenous music. Such local radio, I would have thought would be gone by now, but it’s still there. When I first came to Taiwan and I was taking Chinese, one of the classes I took was called New Radio Plays. It’s essentially like lessons built on actual radio plays that were played on Police Broadcasting Service. 16 years later I actually wrote a radio play that won a Golden Bell Award."

⭐️ Andrew Ryan is a host and producer with Radio Taiwan International. He is the recipient of three broadcasting Golden Bell Awards and one Television Golden Bell Award. He broadcasts and hosts television shows in both English and in Mandarin.

⭐️ Check out Andrew's Sound Postcards/ Ear to the Ground here: https://en.rti.org.tw/radio/programView/id/710

Singapore’s leading media entertainment and content company MM2 Entertainment Singapore is delighted to announce the release dates for a slate of Singapore films for 2020 and 2021.

“We are extremely excited to share this slate of Singapore-made movies, including the first local film to release in 2020. It has not been a good year for Singapore moviegoers, with the pandemic causing havoc to the releases to Hollywood and Asian movies. Every year there is a steady stream of new Singapore movies released in cinemas. This year, however, due to the pandemic and the circuit breaker, there has not been any local releases to date. We are therefore proud to be releasing this slate of Singapore films, for Singaporeans,” says Mr Ng Say Yong, Chief Content Officer of mm2 Asia.

“These films are uplifting stories that are certain to entertain moviegoers, and very relevant to our times. It is especially important in this time when we need to be socially distant, that we are still able to connect with the community through the shared cinematic experience. Laughing together, crying together - the group effect of watching a film together in a theatre: that is what cannot be replicated at home or on a mobile screen,” he continues.

Number 1 will be the first Singapore film to be released in 2020. The film portrays a man who gets retrenched and must take on an unorthodox job as a means of survival. The movie will resonate with moviegoers, in this current climate where the local jobless rate is the highest in more than a decade. Local funnyman Mark Lee delivers a career-defining performance in the challenging role of the film’s lead; and has been nominated for top acting honours at this year’s Golden Horse Awards in November.

Additionally, mm2 has announced an exciting slate of local films scheduled for release up to June 2021. The list of films includes comedies, dramas, horrors and thrillers - offering a wide variety of cinematic options guaranteed to please even the most discerning movie lover. Included in the list are Jack Neo’s The Diam Diam Era 1 & 2 slated for the year-end school holidays and Chinese New Year respectively, as well as Mark Lee’s directorial debut Running Ghost.

mm2 Entertainment October 2020 – June 2021 SG Film Releases

Number 1《男儿王》
Release Date 22nd October 2020
*2 Golden Horse Awards nominations*
Best Actor (Mark LEE)
Best Makeup and Costume Design (Raymond KUEK, Azni SAMDIN)
Number 1 is a heart-warming musical family comedy that follows the story of Chow Chee Beng, a middle-aged white collar manager retrenched by his company. After many failed interviews, Chee Beng unwillingly takes a job as a manager at ‘Number One’, a popular drag club. Soon, Chee Beng is roped into dressing up to join the drag queens on stage. And to everyone’s surprise, Chee Beng is a natural drag queen and his performance wows the audiences!
Starring Mark LEE, Henry THIA, Jasper LAI |
Directed by ONG Kuo Sin
Distributed by mm2 and Cathay Cineplexes


The Diam Diam Era《我们的故事之沉默的年代》
Release Date End November 2020 (TBC)
The story of the Lim family from Long Long Time Ago 《我们的故事》continues in this two-part film series. Conflict grows between Ah Kun and his nephew Shun Fa. Themes of a generation gap between those born in the 1950s and the following generation are explored in their varying reactions to nation-building policies implemented from the 1980s to the present day.
Starring Mark LEE, Henry THIA, Suhaimi YUSOF |
Directed by Jack NEO
Distributed by Golden Village Pictures, Shaw Organisation, J Team, mm2, and Cathay Cineplexes


Precious Is The Night《今宵多珍重》
Release Date 10th December 2020
*2 Golden Horse Awards nominations*
Best Cinematography (Wayne PENG)
Best Makeup and Costume Design (LIM Sau-hoong)
Precious Is The Night is a thriller set in 1960’s Singapore. The film stars internet sensation model-photographer Chuando Tan 陈传多 as a 30-something doctor caught in a web of deceit, sex and lies. The murder drama revolves around the doctor who is engaged to make house calls to a mysterious wealthy family.
Starring Chuando TAN, Nanyeli, CHANG Tzulei, XIANG Yun, CHEN Yixin, TAY Ping Hui
Directed by Wayne PENG 彭文淳
Distributed by mm2 and Cathay Cineplexes


The Diam Diam Era Too《我们的故事之沉默的年代2》
Release Date CNY 2021 (TBC)
Following events in The Diam Diam Era, the story of the Lim family continues…
Starring Mark LEE, Henry THIA, Suhaimi YUSOF |
Directed by Jack NEO
Distributed by Golden Village Pictures, Shaw Organisation, J Team, mm2, and Cathay Cineplexes

Running Ghost 《翻身争霸战》
Releases Q1 2021
A timid man finds himself in the afterlife. To win a second chance at life, he must be the winner in the underworld’s reality game show: Running Ghost.
Starring WONG You-nam, Cecilia SO |
Directed by Mark LEE.


Hell Hole《鬼地方》
Releases Q1 2021
A loving mother makes a death pact with a spirit by sacrificing her life to save her child. Years later, he grows up and is bullied whilst studying in medical school, resulting in his death. Reunited in death as vengeful spirits, mother and son open up a hell hole to those who had wronged them.
Starring Justin Cheung, Jennifer Yu |
Directed by Sam LOH

Ibu
Releases Q1 2021
A woman who loses her husband in a tragic accident tries to bond with her teenaged stepdaughter to no avail. Eventually her stepdaughter’s loneliness and longing for a motherly figure attracts the attention of a deadly Pontianak, the spirit of a woman who died in childbirth. Now she must show what it takes to be a mother and protector before she loses her stepdaughter forever.
Starring Alicia Amin, Nur Sabrina |
Directed by Raihan Halim.

Shadows 《残影空间》
Releases Q2 2021
A psychiatrist who possesses the ability to enter the subconscious mind must look into her traumatic past and overcome her inner demons in order to stop a serial killer on the loose.
Starring Stephy Tang, Tse Kwan-ho, Philip Keung |
Directed by Glenn Chan


Fatekeepers 《风水灵灵灵》
Releases Q2 2021
5 chosen individuals holding the secret to Singapore’s mysterious Feng Shui formation must unite and fulfil their destiny of defending it with their lives
Starring Richie KOH, Julie TAN, Noah YAP, Andie CHEN | Directed by Daniel Yam.


Circle Line《生死环线》
Releases Q2 2021
Trapped in the underground train tunnel system, a single mother’s resolve to protect her son is tested to the extreme as both of them are the few remaining survivors of an attack by a monster. Meanwhile in the control room, duty engineers fight desperately to rescue the trapped survivors.
Starring Jessica LIU, Peter YU, Andie CHEN |
Directed by JD CHUA

说一说…..父母

前一阵子，参加了一个心灵课程。
一位三十岁左右的男人出来做分享。
他在新加坡工作，去年得知妈妈的癌症复发，而且还开始扩散，心里很难过，也很纠结。
他问了一个长辈朋友他该选择留在新加坡继续打拼事业还是辞职回去陪伴妈妈？
那位长辈朋友跟他说了自己亲生的经历。
长辈朋友说他年轻的时候，母亲患癌症，他带着母亲到处寻医，希望可以把母亲治好。
最后有位医生跟他说，他的母亲只剩一个月的命。
他致电给远在国外念医学系的弟弟，告诉他这个消息。
他的弟弟几年前获得了某间著名大学的医科奖学金，一个人到国外升学。
他还剩四个月就毕业，正式成为一个专业医生。
他跟教授申请一个月的假期，希望自己可以陪母亲走完她最后的人生。
结果教授不领情，说如果他这时候停学，就没办法毕业。
后来，他跟教授说，他很谢谢教授这几年对他的照顾和教导，但母亲只有一个，于是他选择了停学，回到家乡照顾妈妈。
长辈朋友说，他的弟弟归来后，每天无微不至照顾卧床的母亲，喂食，洗澡，清洗排泄物….。
而母亲在孩子细心的照顾和陪伴下多活了三个月才离开人间。

听完长辈朋友的故事，他决定辞职，回到他成长的土地，回到那个赐予他生命的母亲身边。
他的妈妈因为不想再承受多年前做化疗的幸苦，于是选择自然疗法。
他陪着妈妈一起学习气功，一起练习。
当妈妈学习遇到障碍时，他耐心教导妈妈，陪伴她一次又一次的练习。
这一次她带着妈妈，甚至爸爸一起来上课，三人之间的交流一天比一天温暖，一天比一天更往内心深处流动。
你可以看见这个三十的大男孩，边哽咽边诚恳地分享他内心的感受时，脸上闪耀着光芒，他的孝心滋养着他的生命，富足了他的灵魂，也感动了所有聆听的每一颗心。
你可以看见他患癌的妈妈因为他的爱而流露出幸福的笑容。
你可以看见他踏出的每一步是如何地一点一点软化了平时大男人的爸爸，让老夫老妻的爸妈重新感受相爱的甜蜜。
这段分享一直在我心中流淌，像安静清澈的河流，流过之处都获得了一份滋润。

今年农历过年前，九十几岁的外公中风跌倒，摔断了腿，也检查出食道收窄而必须插鼻胃管进食。
外公一向喜欢独居，就算孩子怎么相劝，他还是不愿意搬去跟任何一个孩子居住。
于是妈妈在家里附近准备了一个房子给外公住，方便照顾他老人家。
这个区可热闹了，小弟，大舅，表妹，两个表弟都住在附近，而二弟和二弟媳就住在正对面，很多照应。
外公出院后，爸妈，三个阿姨和舅舅们每天轮班，24小时在身边照顾卧床的外公。
有个专业护士来给外公做护理和检查时，跟他们说以她的经验观察，外公可能没办法坚持到过完年。
妈妈致电给我，让我有点心理准备。

农历年回家乡时，本来妈妈阿姨们已经订好餐厅一共六桌酒席给外公和我一起庆祝生日，因为我们两人是同一天生日，而且经常很靠近或在过年期间，已经有好几年，我都和阿公一起接受大家的生日祝福，一起许愿，一起吹蜡烛，切蛋糕。而这一次，阿公不止不能庆祝生日，而且长辈们也交代我们不要提这件事，因为在马来西亚华人的传统习俗里，老人家病重忌过生日。

于是所有的孩子，孙子和曾孙子每天都到外公家拜年，聚餐，非常热闹。
外公虽然行动不便，但躺在床上静静的聆听子孙们欢乐的声音，让他觉得很开心，嘴角不自觉微微上扬，好像这些陪伴就是他最好的良药。
他不停吩咐阿姨一定要记得帮他准备好红包，他要亲自给我们每人一个红包。
“爸，新年快乐，身体健康…阿公，恭喜发财，身体健康….阿祖，恭喜发财…。“我们七十几个人沿着客厅到厨房排成长长的队伍，一个一个握着阿公的手，从他手上接过那封非常珍贵的红包。
过完年，回到家，每天和妈妈通电话跟进外公的情况。
一天一天细心的照顾下和子孙每天的陪伴下，外公不止渡过了整个农历年，还自行拔掉鼻胃管（因为太不舒服），然后神奇的开始可以自己进食。
前几天，弟媳传来一条短片，一打开，看见外公竟然可以站起来慢慢的步行了。

这一次新冠肺炎疫情在全球大爆发，欧洲许多独居和疗养院的老人，在未接受正式治疗下，在家或疗养院孤独离世。
而小黄花慈善教育基金会也在行动管制令期间为一些贫穷的独居老人提供免费粮食。

以前和阿姨们一起探访过一间老人院，院长说他看到越来越多的老人院开设，心里觉得很悲哀。
我们现代人引以为傲，这越来越先进，越来越文明，科技越来越发达，物品越来越精致，教育程度越来越高的都市里，为什么就容纳不下这些前半辈子都在为社会为家庭付出的生命呢？
他们曾经也是年轻气盛，朝气蓬勃的劳动者，为什么在他们最需要被关怀，被爱护，被疼爱的最后的岁月里却被遗忘甚至遗弃？

越来越多的优越感并没能让我们感受越来越多的快乐，越来越争取的私人空间让人们的距离越拉越远……。
远到我们都看不见一些真正重要和值得珍惜的人和事。

这些老人们的家人呢？
也许背后有很多很多的故事，但这些故事是不是也许可以因为少一点的自我，多一点的同理心而被改写呢？

宇宙创造生命，而父母就是带这些生命来到这个世界的桥梁。
为什么我们可以把最好的给孩子，却不能把最好的给父母？

好友奶茶一个人照顾奶奶，爸爸和妈妈三个老人家，经常就是走路去看他们，陪他们，给他们煮好吃的，大小事都替他们打点。
每次看到她分享和奶奶，爸妈的合照，影片和文字时，心里都特别感动。
她堂堂一个影后，视后，歌后，平日的生活里，就是一个尽心尽力在照顾上面三个老人和下面一个孩子的平凡妈妈，女儿和孙女。

去年，我和一个好友探访一家慈善收留所，里头住了六十几位失智老人，他们都是因为各种各样的原因而被收留，有一些偶尔有家人来探望，有一些甚至无人问津。
看着那些老人枯萎的身躯躺在床上，空洞地望向远方，任由孤寂一寸一寸地侵蚀他的灵魂，生命就在这暗淡的小屋里渐渐地走向死亡，心里很是难过。

让我们闭上眼，回想小时候，父母辛苦照顾我们的身影，安静下来，感受一下现在的父母，我们是不是还可以聆听到他们的声音，感受彼此连接的温暖？

Let’s talk about….. Parents

Just recently, I participated in a spiritual class. There was a man, in his thirties who did a sharing session. He works in Singapore and last year, he learned that his mother’s cancer had recurred and it had begun to spread. He felt a wave of sad and complicated emotions overcome him.

He asked an elderly friend for advice, if he should choose to stay in Singapore to pursue his career or resign to accompany his mother?

This elderly friend of his then shared his own experience with him. When he was young, his own mother had cancer and he brought his mother around to seek for medical treatment, hoping to be able to cure her. Alas, one doctor gave him one news he would not want to hear, mentioning that his mother only had a month left to live.

He has a brother who had received a medical scholarship to study in a prestigious University a few years back and was all alone studying abroad. He gave his brother a call and delivered the unfortunate news. He was only four months away from graduation before he could be formally known as a professional doctor.

He applied for a month leave from his professor, hoping to accompany his mother through her final days. However, his application was rejected with the reason given that if he was to stop his courses, he would not be able to graduate.

He then thanked his professor for his care, guidance and advices throughout the many years but he chose and decided to take his leave and return to his homeland to care for his mother as there is only one mother in the world to him.

When his brother returned, with the special, attentive care and companionship given to his bed-ridden mother; feeding, bathing her, cleaning up her excrement, she managed to live through for another three months.

After listening to his friend’s story, he made a firm decision to resign from his job, returned to the place he grew up, returned to be with the woman who gave him life. His mother did not want to go through the sufferings of chemotherapy and chose holistic treatment instead.
He accompanied his mother to learn Qigong and practiced it together with her. He would be next to her, teaching her patiently whenever she encountered obstacles in her learnings and practice with her continuously.

This time around, he brought his mother and father for class. As days passed by, it can be seen that the interaction among them 3 was all about warmth, delving deeper into their inner world.
One could see a 30 years old man, choking as he shared his deepest feelings but yet his face shining radiantly as his filial attitude nourishes his life, enriching his soul, touching everyone’s heart.

You could see his mother who has cancer beaming broadly because of his love.
You could see how each step he took soften his father’s pride and ego, allowing the aged couple to mesmerize the sweetness of love again.

This sharing has nourished my inner soul, flowing through my system, like a quiet, clear river.

This year, just before the Lunar New Year, my 90 years old grandfather had a stroke and broke his leg. It was also found that his oesophagus was narrowed and a nasogastric feeding tube had to be inserted.

Grandpa has always enjoyed living alone. Nobody could convince him to stay with any of his children. So mum moved him to a house which she got nearby so that he can be taken care of easily. The location of the house is very strategic and lively as my younger brother, uncle and cousin sisters and brothers live in that area. The best part, my second brother and sister-in-law live just across the street.


When Grandpa was discharged from the hospital, my parents, three aunts and uncles took turns, rotating shifts to take care of my bed-ridden grandfather 24 hours a day.
There was a professional nurse who would come over to care, made necessary treatments and check up on Grandpa. She told my parents and relatives that from her experiences as a nurse, granddad would not survive till the Chinese New Year. My mum called me up to deliver this piece of news and told me to prepare for the worst.

We went back to our hometown for the Chinese New Year celebration and initially, my mum and aunts have made a restaurant reservation of 6 tables to have a feast for my grandfather and I as we share the same birth date and it was very close to Chinese New Year. We have had such celebrations for many years however, due to Grandpa’s condition, we were not able to celebrate together this year. We were all reminded numerous times that we are not to even talk about it by our elders because according to Malaysia’s Chinese Custom, it is best to forgo celebrating birthdays when our older relatives are gravely ill.

Therefore, all of us, the children, grandchildren and great-grandchildren went to Grandpa’s house every day to gather and have meals during the Chinese New Year celebration. It was bustling with noise and excitement. Although Grandpa was bed-ridden, listening to the gleeful voices from his grand and great-grandchildren has made him feeling happy. It was as though these companionships were the best medicine where one could see the corner of his mouth rising up faintly.

He kept reminding my aunt to prepare the Red Packets (Ang Pows) for him and that he would hand it out to us each, himself.

“Dad, Happy New Year. May you be blessed with good health”.. “Grandpa, Gong Xi Fai Cai, to good health”.. “Azu, Happy Chinese New Year..” There were about 70 of us, we could see an extremely long line forming from the living room up to the kitchen! We would hold Grandpa’s hand tenderly as we take the precious Red Packets from him.

After the Chinese New Year holidays, we all returned to our own home and I called up my mother every day to check up on Grandpa’s condition. With the sincere care and accompaniment of his children and grandchildren, not only did Grandpa spent the entire Lunar New Year with us but pull out the nasogastric tube all by himself (as it was making him feeling uncomfortable) and surprised us all as he began to eat by himself!
A few days ago, my sister-in-law sent us a short video. When I played the video, Grandpa could stand and began to walk slowly!

This time around, there is an outbreak of a new pneumonia (COVID-19) pandemic. There are many elderly people living alone or nursing homes in Europe. Due to them not being able to receive the proper treatment at the right time, many of them passed away feeling lonely.

Little Yellow Flower Education Foundation did a part by supplying free food baskets for some of the poor elderly folks who lives alone during the Malaysia Movement Control Order.

I visited a nursing home with my aunt once and the administrator told us that there were more nursing homes mushrooming and it was so disheartening for him.

It is something that is not understandable as in this modern metropolis world, where we can be proud of our achievements, where the world is more advanced, civilized, technologies are more developed, goods are more refined, education levels are standing tall, why is it that we are not able to accommodate and tolerate these elderly people who have once devoted their early days to the society and sacrificed for their family?
They were also once young and energetic laborers. Why are they now forgotten and abandoned during their last years when they are the ones who needs to be cared for, and loved most?

Feeling more superiority does not bring us more happiness. The more private space we strive for, will only distance ourselves from others…..
So far… that we could not even see and remember the people or things are really matters and are worth treasuring.

Where are the family members of these aged people?
There may be many stories to it but can it be rewritten if there were less pride and a little more empathy?

The Universe creates Life and parents are the bridges that brings life into this world. Why is it that we can provide the best for our children but not for our parents?

My friend, Rene has to take care of her grandmother, her father and mother; three golden gems. She will always walk over to their house to see them, accompany them, cook delicious meals for them and take care of their daily lives. Each time I see the pictures, videos and texts she share about her grandmother and parents, I am deeply moved.

Even as an International acclaimed actress and singer, she would still try her very best to take care of the three old family members and 1 young child as any normal mother, daughter and grand-daughter will do in her everyday life.

Last year, I visited a nursing home with a friend where there were more than 60 seniors who had dementia.
They are given shelter for various reasons. There are some seniors being visited by family members occasionally whereas there are some who are being totally neglected and abandoned. Seeing some of them, fragile looking, gazing blankly into the wall, allowing loneliness to seep into their souls by the inches, waiting for death to visit them while lying on their bed in this empty, dark shed, left me feeling extremely sad.

Let us all close our eyes, recollect our childhood’s memories, picturing the silhouettes of our parents who were taking care of us. Quiet down, feel the presence of our parents now. Can we still hear their voices, sense the connection and the warmth among us?

#说一说
#父母之恩
#letstalkabout
#loveforparents

Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil

PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.

Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.

Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.

SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.

Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.

Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.

Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.

In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.

Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).

Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.

DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.

All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.

Only “Blissful” design packaging was used during the period to pack every product sold.

On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.

1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.

PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.

A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.

“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).

Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.

【源香遊戲王】【送餅送笑聲！提早陪你過新年！】
送餅送笑聲！@cj李靜晶 @黑猫 @北西八地 channel @jonathan lee 李浩菖 @danny one ( 温力铭 ) 一起提早陪你過新年啦！

源香百年餅家送賀年餅給大家！
參加方法很簡單！首先看完影片！然後：
1. 分享影片
2. tag @源香Guan Heong Biscuit Shop : facebook.com/guanheong.ip
3. tag 3個朋友
4. 訂閱 CJ李静晶 Youtube 频道 youtube.com/leecj
5. 写出：xx & xx 是源香遊戲王
6. 截圖所有證明放在popcorn facebook 影片留言處: https://www.facebook.com/popcorn.com.my
就有機會獲得源香百年餅家送出的賀年餅啦！

源香百年餅家，农历新年优惠！
現在rm100就能買到5罐原價共rm120的年餅！
西馬的朋友還免郵呢！快来下单過年咯！送全馬和新加坡！
下單網址：https://guan-heong-biscuit-shop.myshopify.com/
聯繫：605-2412399
Whatsapps： +6010-2262657

特别鸣谢真的是吃火锅的场地赞助：@龙门客栈火锅店
地址：18-1,Jalan Manis 4,Taman Segar,Cheras, 56100 Kuala Lumpur,Malaysia.

加入會員傳送門：
https://www.youtube.com/leecj/join
看Youtube ☞ https://youtu.be/51N-ixcUB3w
IG：https://www.instagram.com/chengjenlee/
Danny One: https://www.youtube.com/user/onelikming
Tommy ：https://www.youtube.com/user/eztommy
Jonathan ：https://www.instagram.com/jonathan__l/
Produced by @popcorn pictures
Technical Support by @th studio

#靜晶 #靜晶日記 #ipoh #food #malaysia
=========================
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It's a nasty subject, but it has actually been something that affected my life here in China, I have wanted to talk about it for ages and want to get the information out there...

Website to post pictures of suspected kidnap victims: http://www.baobeihuijia.com/

An estimated 70,000 children are kidnapped in China every year, although the Chinese government reported fewer than 10,000 kidnappings. According to the United States Department of State, estimates are closer to 20,000.

Some children are reported to have been sold into adoption overseas. The adoption agencies of China receive considerable donations from foreign parents when they adopt, sometimes as much as $5,000; such agencies have been known to purchase children from human traffickers, although such cases are usually rare.

Don't forget to watch my new food series: Quest for the best Chinese in the USA!
https://youtu.be/KFAejbtB5W0

Conquering Northern China: http://www.vimeo.com/ondemand/conqueringnorthernchina
DISCOUNT CODE: STAYAWESOME
Conquering Southern China:
http://www.vimeo.com/ondemand/conqueringsouthernchina

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Music used: Virtual Vice - Your Love
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