#storyteller #mustread
There are 8 main points of the process to help you think strategy and product, ultimately making you a better storyteller:
[Big Idea] What idea(s) are you trying to express?
[From] How terrible is the bad planet? (why don’t you want to live there anymore)
[To] How great is the nice planet? (why do you want to live there forever)
[Pain] The real pain point and what you are trying to solve.
[Story] A narrative story describing the transition from bad planet to nice planet. (after using your product)
[Category] Be the best in a specific area.
[FOD] Figure out the Factor of Difference.
[Micro script] Make sure everyone can easily memorize your product pitch, as it should only be one, compelling sentence.
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