#Hi家教新聞報報
Bank tellers are out and robotics engineers are in, according to a new report that says the coronavirus recession is accelerating technological changes that could displace 85 million jobs within the next five years.
銀行出納員和機械工程師都難逃自動化趨勢,根據一份新的報導指出,新冠疫情帶來的經濟衰退將加速科技革新,而這將使接下來的五年內有8500萬的工作被科技所取代。
"Automation, in tandem with the Covid-19 recession, is creating a 'double disruption' scenario for workers," said the report published Wednesday by the World Economic Forum, which warns that inequality is likely to increase unless displaced workers can be retrained to enter new professions.
世界經濟論壇於週三發布的報告表示︰「自動化趨勢和新冠疫情帶來的經濟衰退,兩者一搭一唱,使就業市場面臨『雙重衝擊』的局面」。
More than two-fifths of large companies surveyed by the WEF plan to reduce their workforces due to the integration of technology.
根據世界經濟論壇的調查,近期超過五分之二的大型企業因投入科技整合計畫而裁員。
"For the first time in recent years, job creation is starting to lag behind job destruction — and this factor is poised to affect disadvantaged workers with particular ferocity," the WEF said in its report.
報告亦指出︰「這是近年來首次就業機會成長速度比失業增長緩慢,這勢必影響惡劣環境下的弱勢工作者。」
"As unemployment figures rise, it is of increasing urgency to expand social protection including support for retraining to displaced and at-risk workers as they navigate the paths... towards the 'jobs of tomorrow,'" the WEF report said.
報告還提到︰「隨著失業率的上升,放寬社會保障的需要愈來愈迫切,其中也包括了對流離失所的民眾以及高危險工作者進行技能再培訓,讓他們能朝著『明日的工作』前進。」
The pandemic risks deepening existing inequalities because industries that have been hardest hit, including travel and tourism, hospitality and retail, tend to have younger, and lower-wage workers who are disproportionately female.
而新冠疫情也將強化現有的性別不平等現象,因為在疫情之下受創最深的行業,包括旅遊業、酒店、和零售業等,這些領域的工作者往往是年輕且低薪的女性。
The World Bank has warned that the pandemic could increase income inequality and push up to 115 million people into extreme poverty this year.
他們更警告在這波趨勢下,收入不均的問題可能更嚴重,並使得高達1.15億人在今年陷入極端貧困。
accelerate (V.)加速
scenario (N.)局面
recession (N.)經濟衰退
integration (N.)整合
displaced (形)流離失所的
inequality (N.)不平等
新聞出處︰CNN 10/20新聞(節選)
新聞原文︰https://reurl.cc/VX2a56
圖片出處︰Freepik
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英語從現在就開始升級
https://reurl.cc/v11Evo
同時也有10000部Youtube影片,追蹤數超過2,910的網紅コバにゃんチャンネル,也在其Youtube影片中提到,...
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🎯 ĐA DẠNG HÓA TỪ VỰNG CHỈ ĐỐI TƯỢNG 🎯
- Với bất kì dạng bài nào trong Task 1, việc đa dạng hóa từ vựng rất quan trọng. Chúng ta không nên dùng một mẫu câu quá nhiều lần. Đối với các biểu đồ tròn, dùng các từ vựng để mô tả về phần trăm và tỉ lệ. Các cụm hay gặp đó là "the proportion of…" hoặc "the percentage of…". Tuy nhiên, bạn có thể sử dụng các từ vựng mô tả phân số, bạn hãy xem các ví dụ sau đây nhé:
- A large number of
- over a quarter of
- a small minority of
- A significant number of
- 60% three-fifths
- 55% more than half
- 50% half
- 45% more than two fifths
- 40% two-fifths
- 35% more than a third
- 30% less than a third
- 25% a quarter
- 20% a fifth
- 15% less than a fifth
- 10% one in ten
- 5% one in twenty
Nếu số phần trăm không có con số chính xác như các ví dụ trên, bạn có thể sử dụng những cách sau để mô tả mà vẫn đảm bảo độ chính xác với biểu đồ gốc:
- 77% just over three quarters
- 77% approximately three quarters
- 49% just under a half
- 49% nearly a half
- 32% almost a third
- 75% - 85% a very large majority
- 65% - 75% a significant proportion
- 10% - 15% a minority
•- 5% a very small number
Dưới đây là 3 phương pháp hữu dụng bạn có thể dùng khi mô tả phần trăm:
1. English speakers usually put the percentage at the start of the sentence.
2. Use while, whereas or compared to (after a comma) to add a comparison.
3. Use "the figure for" to add another comparison in the next sentence.
Bạn có thể áp dụng cách viết trong các ví dụ sau trong bài báo cáo của bạn:
- In 1999, 35% of British people went abroad for their holidays, while only 28% of Australians spent their holidays in a different country. The figure for the USA stood at 31%.
- Around 40% of women in the UK had an undergraduate qualification in 1999, compared to 37% of men. The figures for the year 2000 rose slightly to 42% and 38% respectively.
Các bạn học thêm với chuỗi bài luyện tập viết Task 1 đây nha: https://bit.ly/writingforbeginneryoutube
Cùng lưu về luyện nhé!
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【 #Instagram行銷指標 】instagramable & instagramability
圖文版:http://bit.ly/instagramability
Instagramable( 亦有人寫作 instagrammable ) 和 Instagramability( instagrammability )是什麼?行銷人在面對社群行銷不可忽視的新指標,對 IG 現在這個社群行銷熱門顯學,這兩樣指標在制定內容前、規劃行銷案前必須要先全盤理解的。
#Instagramable
根據 Urban Dictionary 這個由眾人一起上傳俚語的字典,我們可以在裡頭發現大家對這個詞的定義:
■ 值得拍照放上 IG 的內容
■ 很上相的人事物
由上述內容我們可得知,『 #照片能不能放上IG 』已經成為新世代社群媒體的指標,而對行銷人,甚至商家來說,該如何利用這個現象作為規劃廣告的依據?
在這樣的風氣之下,多多少少都帶有一點 UGC 的意味,能不能讓消費者自己做出動作,或無意識下就想上傳打卡、標註,都成為這年頭產品必備的魅力特色。
一、實體產品 vs 純服務
實體產品是否能具備『被拍照、標註』的能力?或是有沒有特殊要點是值得放上社群媒體,純粹服務性質的品牌,能否 #在社群媒體帶有討論度,這些都是能提高品牌能見度且有機會轉換的。
KSP( Kitchen Suff Plus )網站也針對生活中最被拍照上傳的產品做出了整理報導,可看出目前大家的消費模式已從實用度,改變為要實用、又好看的方向。
二、實體店 vs 電商
以實體店、餐廳、飯店來說,英國的 Independent 媒體曾這樣報導:『 A recent study has revealed that two-fifths (40.1 per cent) of millennials choose a travel spot based on its Instagrammability. 』新一代的人會根據這間飯店的 Instagrammability 來當作選擇造訪的依據,除了 CP 值外,好不好拍、是否為熱門打卡點,成為實體店首要考量(#打卡經濟 的一種)。
那麼電商呢?Virginstartup 報導:『 在 #開發產品前須先考量這個產品在社群上的外觀,因為這是建立品牌形象的方式 』對提供需求銷售的電商,自社群媒體蓬勃後,除了要滿足生活上的需要,還要滿足 IG 的需求,考量產品在社群平台上呈現的樣子、影片或照片看起來拍起來如何,可能比它到底實不實用還來得重要。
三、個人品牌
個人品牌、自媒體在 IG 顯學年代,每個人都在想如何把 IG 做好,要怎樣從社群媒體中獲得最大的成績(獲利或是粉絲成長),除了持續精進內容外,對於網感力、流量意識的敏感度也須深入培養。
會把照片拍得好可能已經是基本,如何能創造新的話題性、吸引目光、凝聚社群注意力才是新的 instagram 經營能力。
#Instagrammability
產品力、行銷人員能力,是否可放上 IG 可行性...等,這些指標就是 instagramability。
Forbes 提到 instagramability 是新世代行銷人員、甚至品牌,最需具備的新能力之一,行銷人員須思考要如何為客戶創造出『 可被 PO 上 IG 的機會 』這樣的能力是重要的 KPI 指標,產品甚至服務,能在社群上創造多少價值,都是一種社群體驗指標。
#結語
做好社群經營的確可以創造很大的經濟價值,不過若為了營造出可被分享至社群的刻意氛圍,可能容易忽略品牌行銷基本的意義,消費者和閱聽人的進步,也很快就會識破這樣的商業內容,倒不如先做好基本行銷規劃,再搭配社群力,才是行銷人員能力的鑑別度。
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two-fifths 在 Two Fifths - YouTube 的推薦與評價
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two-fifths 在 《五分之二就夠了》Two-fifths is enough - YouTube 的推薦與評價
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