關於 the different company ，我們在網路上蒐集到這些相關的討論、資訊與評價

HI HI TO ALL MY HAPPY ‘TAP” FAMILYYYY ❣️❣️❣️

I haven’t written to you all for such a long time and I do apologize so much for this. I don’t know how TIME FLIES the way it does!

I wanted to share some thoughts on this very momentous and memorable DAY in my life.. I am strolling into the BIG 6 ❤️ today!!! My BRAIN IS EMPTY!!

All I can think of is HOW GRATEFUL I am to the Universe, and to all of YOU, to my LOVING FAMILY, my INCREDIBLE FRIENDS… all this life has brought to me.. that our Planet is so beautiful and there is so much to be thankful and OPEN to.

After 60 years, chasing so many things, experiencing the excitement, ups and downs of almost all of life, months, weeks, days, minutes, seconds… and I realize, all I really desire and want, is a SIMPLE SMILE, WARMTH, UNDERSTANDING, A Heartwarming HUG, A phone call, or now, text to say HI… A Healthy and strong Body, LOTS & LOTS of LAUGHTER, CONNECTION, COMMUNICATION, LOVE, LOVE & LOVE. No matter what circumstances we run into, Rain, Thunder, Protests, Covid, it is absolutely possible to realize that ALL THINGS MUST PASS, and through the most difficult or most ravishing times, we can find comfort in holding the hands of those loving people around us. I know there is still so much more to learn while we are so BLESSED to be a VALUED GUEST on this Earth for such a fleeting moment. I feel I must keep on learning and evolving to be the BEST person I can be.

I realize that when we are born, we need so much love, feeding, nurturing, understanding, and a lot of HELP! When we get old, we need so much love, feeding, tolerance, patience, understanding, and a lot of HELP! There is no difference in the VALUE of each end of the stick. Just what we can do in between that will make ALL the difference and we all have a CHOICE in how we want to write our own, unique, wonderful, heartfelt STORY.

LIFE can be, and IS SO VERY BEAUTIFUL. The Beauty I used to understand doesn’t hold any meaning for me anymore.. The BEAUTY I HOLD TRUE is the LOVE & BEAUTY inside of ME and all the surroundings of the amazing Mother Nature. Each of us, is handcrafted so very intricately, to have all the same physical features, yet not a single one of us is a duplicate of another. We all have a brain to think, yet every single one of us does not think like any other. We ALL have a PATH, yet every one of our paths is different from each other. But we are ALL meticulously woven together, our lives, our actions are all intertwined. Every action we take, affects another. Every tree, every flower, mountain, sea, sky, clouds, animals, and all beloved creatures. We are the unique creatures, blessed with thinking, speaking & doing. I feel I must do everything I can to HONOR this special GIFT from Mother Nature. Beauty is DEEP & ROOTED & everywhere we look. I’m going to embrace everything PapaGOD & the Universe has given me.

I’m SO GRATEFUL for making it this far, in GOOD HEALTH, GOOD SPIRITS, GOOD MIND & BODY. Every day is a SURPRISE to me. Every moment is truly a BLESSING and ever so sacred. I will continue to live each BLESSED day with an open heart, open mind, and open SPIRIT. I will live each day as HIGH as I can go, no matter how low I feel. I will enjoy growing old GRACEFULLY, and make a conscious effort to do and BE the BEST I can be EACH SINGLE DAY, CHERISH & take care of it like a RARE and Beautiful JEWEL, which LIFE & our EARTH IS.

Today I spend with my LOVING FAMILY & MY FRIENDS. Well.. one loving Family is missing and in Mainland, now resting, but working VERY HARD! I’m so proud of Lam because we are so happy that he gets to SHARE his music with a WHOLE NEW GENERATION of wonderful, talented singers. It’s a GREAT BLESSING to sing with these enthusiastic Artists who can make a great difference in the world with their bellowing voices. I watch every episode with great anticipation and I hope you will too! All the Artists create their own Magic with each song & emotions!

I also would like to share with you my real and Authentic physical & Spiritual SELF!!! I just want to BE TOTALLY and ALL OF what is TRULY ME! I hope you all can accept me as I AM, white hair with my cutey wrinkles! Lam really enjoys it cos now I can keep him COMPANY & look like TWINS! I don’t know where my WHOLE self will go from here.. but I’m really going to look forward to all the natural progressions my mind and body will be taking.. just like Mother Nature.. she accepts all that comes to her and embraces it all…just as it is!

I wonder if I can remotely understand the meaning of life by now? I want to TAP (THINK ACTPOSITVE) at all times making others HAPPY & be HAPPY to see others HAPPY! I understand there is NO RIGHT or WRONG in any of our actions whether positive or negative, but only the divine consequences of those actions we choose. I feel we are BLESSED to be here with a DIVINE PURPOSE which is to help ourselves & each other. To preserve and maintain this amazing PLANET & EARTH. To evolve ourselves, & each generation, so they can pass the baton and also evolve the Earth! I also feel we are definitely NOT ALONE! NEVER! We are always in the SOOTHING, EMBRACING arms of the Divine Source Universe, and when we feel we don’t know where to turn, PapaGOD is ALWAYS there for us, ready to give us whatever we want in the deepest of our hearts with the utmost sincerity. Everything we receive is in its Divine Timing, and Divine Perfection.

With that.. HAPPYNESS & GREAT HEALTH TO ALL OF YOU FOREVER AND ALWAYS and LOVE YOURSELF as well as LOVE ALL THOSE and EVERYTHING AROUND YOU! BELIEVE ME.. ALL WE HAVE and NEED IS LOVE!!!!

MUAH MUAH MUAH with 60 YEARS OF BLESSINGS! YEHHHHHH!!!!
ALL MY LOVE!! SALLY!!!

PS. I had a great wonderful party with best of FRIENDS TONITE❣️❣️ Came home and took some selfies to shock all of U❣️❣️ My HAPPY DECADE HAPPY 6💜 GIRL (⁉️) look❣️❣️ CHEERS EVERYONE❣️❣️❣️🌹🌹🧚🏽‍♀️🧚🏽‍♀️🧚🏽‍♀️

HI HI 快樂的 “TAP” 大家庭 ❣️❣️

已經很久沒有給大家寫信了，對此我深表歉意。不知道時間怎麼就這樣過去了!

我想在生命中這個非常重要和難忘的日子和大家分享一些想法和感觸 —— 今天我悠然邁入了以6字開頭的歲月!! ❤️ 大腦一片空白!!

我所能想到的是對上天，對你們每一位，對親愛的家人，對不可思議的朋友們 —— 對生命所贈與我的這一切 —— 所懷有的深深感激。我們所生活的星球如此美麗，實在有太多太多需要去感謝、感激，去敞開心扉擁抱。

60年過去了，我也曾經追逐過很多，在每月每週每日每分每秒中，經歷了生命可能賦予的幾乎所有激動和起落，而如今我意識到，自己真正渴望和想要的，只是一個簡單的微笑，溫暖，理解，一個暖心的擁抱，一通電話，或者現在更流行的，問好的一條短信.. 一個健康強壯的身體，很多很多笑聲，連結，交流，愛，愛，以及，愛。無論我們遇到怎樣的狀況 —— 下雨、雷電、抗議、疫情，一直要謹記於心的是，無論如何，這一切終將過去；在最困難或最開心的時刻，我們都能握住身邊人的手，並從中找到最大的安慰或共鳴。能得此幸運，在如此短暫的一剎，來到地球做她的尊貴旅客，我知道還有太多東西需要學習，感覺自己必須不斷學習成長，才能成為最好的自己。

我也意識到，出生的時候，我們需要很多愛，需要被餵食物，需要關懷、滋養、理解，需要很多幫助！變老後，我們也需要很多愛，需要被餵食物，需要寬容、耐心、理解，需要很多幫助！人生兩端的價值，並沒有任何分別。只有在中間段，我們能選擇如何去書寫屬於自己的，獨特的，精彩的，發自內心的故事；而也正是在中間段所做的選擇，決定了我們會有怎樣的人生。

生活可以，也確實是非常美麗的。我曾經所理解的美，對於現時的我而言，已經沒有了當初的意義。現在，我所抱持的真正的美，是內心的愛與美，以及令人驚嘆的大自然所賦予的，環繞著我們的一切。每個人都好似複雜精緻的手工藝品，雖然有著相同的身體特徵，但沒有一個人是另一個人的複製品。我們都有大腦可以思考，但每個人和其他人想的都不同。我們都有要走的人生之路，但每個人的道路各不相同。然而，大家又被如此精心地連結在一起，彼此的生活和行為交織在一起。我們採取的每一個行動，都不可避免地影響著他人，甚至影響著每一棵樹，每一朵花；影響著山、海、天空、雲朵、動物，和所有其他可愛生靈。我們是獨一無二的存在，有福氣擁有思考、講話和行動的能力。所以我感覺自己必須盡所能去致敬和珍視這份來自自然的特殊禮物。美深深根植於我們目光所及的每處。我將擁抱上天和世界贈與我的一切。

我很感激人生走到了這裡，健康，精神，頭腦和身體都很好。每一天對我來說都是驚喜。每一刻都是充滿祝福和神聖的。我將繼續以開放的心靈、開放的思想和開放的精神去過好每一天。我會盡力去把每天過到最好，儘管有時候也會感覺低落。我將享受優雅地變老，有意識地努力在每天做到自己的最好，也成為最好的自己，珍惜和照顧匆匆而過的每日，好似它們是稀有又美麗的珠寶；而其實，生命和地球也的確如此。

今天我會和我愛的家人們和朋友們一起度過。對的，一位有愛家人不在這裡，他在內地，現在有空休息一下，但一直都在非常努力地工作! 我為Lam 感到驕傲，因為大家都非常開心他有機會同新一代如此出色、才華橫溢的年輕歌手們分享他的音樂。與這些富有激情的藝術家們一起唱歌是一種巨大的幸福；年輕一代的歌聲將給這個世界帶來改變。每一期節目我都有充滿期待地觀看，希望你們也會看！所有的藝術家們都在用每首歌和感情創造著自己的魔法！

我也想和你們分享真實的自我——外在與內在，容貌及心靈!!! 我只想做完完全全的，真正的自己！希望你們能夠接受這樣的我，白頭髮，和可愛的皺紋! Lam 很喜歡我這樣，因為現在我可以和他作伴，我們看上去像雙胞胎! 我不知道我的整個自我會從這裡走向何方，但對接下來身心將會經歷的所有自然旅程，我真心期待… 就好像大自然一樣，她接受並擁抱一切如它們本初的樣子！

我好奇自己現在是否可以算作大概開始理解人生的意義呢？我想做TAP (THINK ACTPOSITVE)，隨時通過正面積極的思考和行動為他人帶去開心，而看到他人開心也會令我感到開心！我明白我們的任何行為，無論是積極或是消極的，都無關對錯；只是，不可避免的，選擇的行為都會帶來相應的結果。我感覺帶著神聖的目的來到這裡是一份福祉，而這個目的就是助人助己，是保護和維繫這個不可思議的星球，是持續進化發展自己和每一代人，這樣他們就可以繼續把進化地球的接力棒傳遞下去! 我也感覺到我們絕對不是孤獨的！從來都不是！我們一直都被上天撫慰著，擁抱在臂膀中。當感覺不知道如何走下去，上天總會在我們身邊，以最大的誠意給予我們內心深處最渴望的所有。我們得到的一切都有它神聖的時間表，都遵循著神聖的完美安排。

以上… 祝愿大家永遠幸福開心健康，愛自己，愛周圍的所有人，愛周圍的一切！相信我… 我們所擁有的和需要的一切，就是愛!!!!

MUAH MUAH MUAH with 60 YEARS OF BLESSINGS! YEHHHHH!!!!
ALL MY LOVE!! SALLY!!!

PS. 今晚我和最好的朋友們開了最棒的Party ❣️❣️❣️ 回到家後拍了幾張自拍，肯定會驚到你們 ❣️❣️❣️ 我的快樂第6個10年 💜 GIRL (⁉️) look❣️❣️❣️ 大家乾杯 ❣️❣️❣️🌹🌹🧚🏻‍♀️🧚🏻‍♀️🧚🏻‍♀️

翻轉視界 18 Changing Perspective

There's not just one road to the destination, but many roads. You just need to take the little step that’s right in front of you, and then the next one, and a few years down the track, they will seem like massive achievements.

通往目的地的路不止一條，有很多路可走。你只需要邁出眼前這一小步，然後再邁出下一步，幾年下來，將會成為巨大成就。

文章來自於New Humans of Australia (有取得授權)

★★★★★★★★★★★★

I didn’t meet my father until I was 6 years old. My parents had a comfortable, middle-class life in Shanghai, or as close as you could get under communism. But they always wanted to live overseas, and just before I was born, my dad came to Sydney to set things up. I don’t know why, but in the end, my mother and I didn’t join him until I was 6.

•a middle-class life 中產階級生活
•set things up 打點一切
•live overseas 往海外生活
•in the end 最後 (表達在經過一段時間或一連串事件之後的結果)

直到六歲前我都未曾見過父親。我的雙親在上海過著舒適的中產階級生活，或著說，在共產階級下所能得到的最接近的生活。他們一直響往海外生活，就在我出生前，我父親來到雪梨打點一切。但不知何故，直到六歲那年我與母親才終於與父親團聚。

★★★★★★★★★★★★

Unfortunately, half a year after we arrived, he left us. That was a huge shock. Our transition had already been quite difficult, as we both didn't speak English. Also, as Shanghai was such a big bustling city, Sydney felt a bit like the countryside, especially on the weekends, as no shops were open back then!

•shock 令人震驚的事件（或經歷）；驚愕，震驚 (come as a great shock 讓人倍感震驚)
•transition 轉變；過渡
•a bustling city 繁華都會

不幸的是，就在我跟母親抵達半年後，父親離開了我們。這是個巨大的打擊，因爲我們不會說英文，在適應過渡期本就已過得相當艱辛。此外，不同於上海的繁華都會，雪梨更像鄉下，尤其在週末，那時連商店都不開門。

★★★★★★★★★★★★

We were very much reliant on my dad, not only financially, but also as a conduit into the wider community. So to have that broken was quite distressing. I remember Mum crying a lot. As we had become socially isolated, we didn’t find out anything about Centrelink, so we survived on her savings for a while, and then got some help from her family back in China.

•be reliant on… 依賴...
•a conduit into 進入...的渠道
•distressing (adj.) 令人苦惱的,令人擔憂的
•become socially isolated 變得孤立於社會
•survive on her savings 僅靠的她積蓄過日子

我們相當依賴我父親，不僅是經濟，他也是我們進入更廣泛社區的渠道。因此，當局面被打破時令人相當痛苦，我還記得母親時常哭泣。由於我們孤立於社會，所以我們並不知道澳洲社會福利聯絡中心 （Centrelink）的任何資訊，僅靠母親的積蓄支撐了一段時間，然後從母親在中國的娘家得到一些幫助。

★★★★★★★★★★★★

Eventually, Mum moved us down to Melbourne, where we were able to make some new networks and family friendships. But I was bullied a bit at school about things like my food and clothing! Whenever someone bullied me, I would defend myself, but because I didn’t have the language skills to explain to the teacher why, I got in trouble quite a bit. I ended up having to move school 3 times before I came to Balwyn Primary School, which was relatively multicultural.

•be able to 能夠
•make new networks 建立新的人脈，關係網
•be bullied 被霸凌
•language skills 語言能力
•get in trouble 惹上麻煩
•end up 最後處於；最後成爲；以…告終
•relatively 相對地
•multicultural 多元文化的

最後，母親帶著我搬遷到墨爾本，在那我們能夠建立起新的網絡與家庭情誼。然而。我在學校飽受霸凌，例如我的食物及衣物。每當有人霸凌我，我會自我防衛，但我的語言技巧不足以向老師解釋事發原因，因此常常陷入麻煩。後來我不得不再三轉學，直到就讀相對多元文化的博文小學（Balwyn Primary School）。

★★★★★★★★★★★★

After that, I did alright. Music featured very prominently in my life. I had started learning the violin from the age of 2.5 years old and even with all the troubles that were going on in my life, had somehow still kept up with it. As a result, I got a music scholarship to Trinity Grammar School. But even there I used to get into quite a lot of mischief, and would often skip school to go to the movies.

•do alight 過得不錯，做的不錯
•feature (v.) 以…為特色；給…以顯著的地位
•prominently 重要地；著名地；突出地，顯眼地

之後，我便過得不錯。音樂在我生活中佔有重要的一席之地，我從兩歲半開始學習小提琴，儘管生活中事事不如意，我依然堅持不輟。因此，我獲得三一文法學校（ Trinity Grammar School）的音樂獎學金。但即使在那，我也常惡作劇、逃學看電影。

★★★★★★★★★★★★

By the end of year 11, I was told I would have to either repeat the year, or consider going to another school, which was quite humiliating for my mum. I decided to move school and surprisingly, I ended up doing quite well in year 12! As a result, I ended up getting into a double degree in Law and Music at Monash.

•repeat the year 留級 ; 重唸一年
•humiliating 令人感到恥辱的，丟臉的

11年級結束時，我被告知要麽被留級，要麼考慮轉學，這對我母親來說相當丟人。我決定轉學，而令人驚訝的是，我在12年級的時候表現優異，最後錄取蒙納士大學法律與音樂雙學位。

★★★★★★★★★★★★

When I started, my first thought was that I didn’t belong because I had done so badly in school up to year 11 and everyone else seemed so smart. But I put my head down, got through it, and ended up getting a job in the legal department of a major manufacturing company, which was a different approach to what most law students do.

•do not belong 不屬於這
•put my head down 埋頭苦幹
•the legal department of ...的法律部門
•a different approach 不同途徑
•approach （思考問題的）方式，方法，態度

當我開始進入大學，最初的想法是我不屬於這，因為我在11年級前都表現不佳，而這裡的人似乎都聰明絕頂。但我埋頭苦幹，咬牙撐過，最後在一家大型製造公司的法律部門找到工作，這與多數法律系學生的途徑不同。

★★★★★★★★★★★★

I really enjoyed it. It was hard work, but I learned a lot of foundational business, legal and corporate communication skills. After that I worked in corporate governance in RMIT, then started to moonlight as a lecturer in the Law Faculty. Eventually, they asked me if I wanted to do a PhD and I blindly said yes! I next worked at Swinburne University, and then was head-hunted to lead the corporate legal team at the Commercial Passenger Vehicles Commission.

•foundational 基礎的
•communication skills 溝通技巧
•corporate governance
•moonlight (v.) （尤指瞞著僱主）從事第二職業，兼職
•headhunt (v.) 物色（人才）； 挖角
•legal team 法律團隊

我非常喜歡這份工作，這是份辛苦的工作，但我學習了很多基礎商業、法律以及公司溝通技巧。之後我在皇家墨爾本理工大學（ RMIT）從事公司治理工作，並開始兼職擔任法律系講師。後來他們問我是否想要讀博士，我便盲目地答應了。接下來，我在斯威本大學（Swinburne University）工作，再被挖角到商用小客車委員會領導法律團隊。

★★★★★★★★★★★★

I had a good life, but after a while, I realised I wanted a different kind of job. I could see my seniors were making a lot of money but that their family life was not that good. And looking at my own upbringing, I wanted to be the kind of father who could be present in my own kids’ lives. So I decided on dentistry. It would not only allow me to use the hand skills that I had developed from playing the violin, but also the analytical and reasoning skills that I'd developed in law. Plus it would be flexible, and offer me a stable income and the chance to meet different people every day!

•upbringing 教養
•decide on sth 決定某事或東西
•analytical and reasoning skills 分析和推理能力
•offer a stable income 提供穩定收入

我的生活很不錯，但一段時間後，我意識到自己想要一份不同的工作。我知道前輩們賺了很多錢，但他們的家庭生活並不美滿。看著自己的成長經歷，我想要成為可以在孩子生活中出席的父親，所以我決定改行當牙醫。這項職業能讓我使用從拉小提琴中發展出的手部技巧，也能運用我在法律中發展出的分析與推理技能。此外，這個職業相當靈活，能為我提供穩定收入，並有機會每天與不同的人見面。

★★★★★★★★★★★★

My now fiancée, who was my girlfriend at the time, was also applying for further study, and coincidentally we both got into university in South Australia, so we moved to Adelaide together a few years ago.

•fiancée 未婚妻
•at the time 當時
•apply for 申請
•further study 繼續教育，進修；進一步研究；深造
•coincidentally 碰巧地；巧合地

我的未婚妻，當時的女友，也申請繼續深造，巧的是我們都考上南澳大學（University of South Australia)，所以幾年前一起搬到阿得雷德（ Adelaide）。

★★★★★★★★★★★★

I was lucky to get a university job at Flinders University. Initially, I started out as a casual lecturer in the law school, but I’ve since transitioned into teaching health law and research, and I’m currently writing a few books on the intersection between law and medicine. And also, obviously, trying to finish my dentistry degree!

•start out as… 起初擔任...
•transition into… 轉變到...

我很幸運的在福林德斯大學（Flinders University）找到工作，起初我在法學院擔任臨時講師，但我後來轉換到醫事法教學及研究。目前我正撰寫幾本關於法律與醫學相接的書籍，並努力完成我的牙醫學位。

★★★★★★★★★★★★

Mum eventually retrained as a Chinese high school teacher, and she’s still teaching to this day. Like most first generation migrants, she struggled quite a lot, and invested heavily in my success. After we’re married, my fiancée and I are planning to have children, and I’m sure they will have it much easier than I did.

•retrain 重新培養；再培訓；再訓練
•to this day 至今
•first generation migrants 第一代移民
•struggle a lot 掙扎奮鬥許久
•have it much easier 過的比較輕鬆

我的母親最終重新接受培訓，成為一名中文高中老師並執教至今。如同大多數第一代移民，她掙扎奮鬥許久，並為我的成功投資甚多。我與未婚妻打算婚後生孩子，我確信孩子會過的比我輕鬆得多。

★★★★★★★★★★★★

Still, a lot of the failures that I’ve had in my life have really informed a lot of my successes. Looking back, I wouldn't really want to change that to have a smoother life.

•inform [正式] 影響某人的態度或意見
https://www.ldoceonline.com/dictionary/inform

•have a smoother life 有一個更順遂的人生

我的生活中的種種失敗確實為我的成功提供借鑑。回首過去，我不會想要改變那些坎坷經歷去擁有一個更順遂的人生。

★★★★★★★★★★★★

Over the years, I've learned that perseverance is very important. I hope that through telling my story, I can be an example to others who might be in a similar position as I was: to show that there's not just one road to the destination, but many roads. You just need to take the little step that’s right in front of you, and then the next one, and a few years down the track, they will seem like massive achievements.

•over the years 多年來
•perseverance 不屈不撓，堅持不懈
•be an example 成為榜樣
•be in a similar position 處於相似的處境
•down the road/line/track 將來(的路)

多年來，我學到堅持不懈是至關重要的。我希望透過講述自己的故事，能成為其他可能與我有相似處境的人的榜樣：向他們展示通往目的地的路不止一條，有很多路可走。你只需要邁出眼前這一小步，然後再邁出下一步，幾年下來，將會成為巨大成就。

有興趣的同學可以支持New Humans of Australia

www.patreon.com/newhumansofaustralia

Photographer: Paul Heinrich instagram.com/paulfheinrich

文章與圖片出處: https://bit.ly/2XJsciq

★★★★★★★★★★★★

翻轉視界: http://bit.ly/3fPvKUs

批判性思考問題大全: http://bit.ly/34rdtJ7

第四集 (一連七集) 哈佛知識分享: What is strategy? How do you create value? 什麼是策略 ? 你如何創造價值?

一開始我講過:

"The first test of a strategy is whether your value proposition is different from your rivals. If you are trying to serve the same customers and meet the same needs and sell at the same relative price, then you don't have a strategy. " by Michael Porter

如果你嘅價值主張係同你嘅競爭對手一樣， 即係話你服務緊同一班顧客， 解決緊同一問題， 收緊差唔多價錢的話， 哈佛教授米高波特就講你係「人做你做」，你「無策略」 。

咁何謂一個好嘅策略 Good Strategy? 教授講要經得起五個 Tests:

A distinctive value proposition 獨特的價值主張

A tailored value chain 度身訂造的企業價值鏈

Trade-offs different from rivals 同競爭對手不同的「取捨」

Fit across value chain 成條企業價值鏈的活動要配合

Continuity over time 持續性、持續性，不能一時一樣

今集先再你講(1) 同 (2)。 (1) 何謂獨特的價值主張? 你先回答以下三條問題，睇下你同競爭對手有乜唔同。

Which customers are you serving? (What end users? What channels?) 你服務緊邊班客? 誰是最終顧客? 什麼渠道接觸他們?

Which needs are you going to meet? (What products、features、services?) 你想滿足他們什麼需求? 什麼產品、特徵 、服務?

What relative price? (Premium or discount?) 相比起競爭對手，你打算賣貴啲或平啲?

"The value proposition is the element of strategy that looks outward at customers, at the demand side of the business. The value chain focuses internally on operations. Strategy is fundamentally integrative, bringing the demand and supply sides together." by Michael Porter

策略入面的「價值主張」 是從由顧客的「需求」角度出發。 「企業價值鏈」反而是由內部的營運流程「供應」出發。 策略的基礎就係把「需求」及「供應」兩者整合在一起。

你要有好嘅策略，你就要第 (2) Have a tailored value chain 有一條度身訂造的企業價值鏈。由入貨、加工、包裝、市場推廣、 銷售 、出貨、至售後服務都要同競爭對手唔同， 都係度身訂做去服務你以上「價值主張」要服務的顧客。

Michael Porter 話做生意常犯嘅錯誤，亦都係最忌嘅就係 "Stuck in the middle" 「卡住喺中間」。即係平又唔係平過人， 靚又唔係靚過人， 服務嗰班客或者佢哋嘅需求又唔係特別嘅過人，咁你就乜唔係，「價值主張」無乜特別，好難突出。咁你可以點?

例如， 如果就咁開間租車公司，你點同業界巨頭 Hertz, Budget, Avis 打呢? 好容易就 "Stuck in the middle"， 因此絕大部分嘅租車公司你都唔會識，我亦都唔會提。 但美國有間獨特的租車公司，Zipcar， 佢同一般嘅租車公司好唔同。

Zipcar 唔係好似絕大部分嘅租車公司咁， target 區外客， 到咗某個城市要租車週圍走。佢係 target 平時市區內住，無養車， 但突然間想租車走一轉嘅人仕。佢唔係按「日租」，而係按「時租」， 你想去超級市場買一轉餸都可以租。

Zipcar冇話特定嘅租車中心， 而係啲車周街泊， 透過佢嘅Apps 你就知道架車泊咗係邊度及還車地點。 咁就更加方便同埋近你屋企。公司營運成本都平好多。

Zipcar 的車種經常畀人感覺係較 “Cool" ，比較型仔啲、環保啲。 佢唔會花好多錢大賣電視/戶外廣告，而係喺架車身上面貼住大大個公司 hip logo，變相周街免費流動廣告。

Zipcar 叫自己做 Car Sharing Company, not Car Rental Company。因為唔係個個人都租得，而只係付月費/年費的會員才能夠租。 依家月費每月7元美金或年費70元美金。咁佢就可以每次收費更平出租，但重複地賺你個月費年費。 佢想建立個形象就係 Car Sharing 遠遠環保過自己一個買架、保養、同埋棄置成架車。專攻年輕、活躍、較 "Green“ 的新一代。

Zipcar 仲有好多好多嘅特點講唔晒。總之就係，佢嘅 value proposition 價值主張 (Which Customers? Which Needs? What Relative Price?) 同所有其他租車公司巨頭都唔同， 成條嘅企業價值都係為咗個「價值主張」而去度身訂，同所有競爭對手都好唔同。

記住前幾集我同你講過，what's the right mind-set for competition? 你應該點諗競爭?

盡量得，你應該諗 Not be the the best, but be unique。 唔係要做到最好，而係做到最獨特。Zipcar is unique.

Not be number 1, but earn higher returns. 唔係要做到第一，而係要多啲回報，賺多啲錢! Zipcar 回報最高嘅係不斷重複收嘅月費年費，最穩定。

Not focus on market share, but focus on profits. 唔係要市佔率，係要利潤。Zipcar 賺錢。

Not serve the "best" customer with "best" product, but meet the diverse needs of target customers. 唔係要「最好」嘅產品，畀「最好」嘅客。而係用唔同嘅產品，滿足唔同顧客嘅需求。Zipcar 班客同其他租車公司好唔同。

Not compete by imitation, but compete by innovation. 唔係人做你做，而係要創新! Zipcar 肯定創新。

Not ZERO SUM game, but POSITIVE SUM. 唔係「零和遊戲」、互相廝殺， 而係大家從不同層面創造價值， 可以有好多個贏家。Zipcar 吸引咗一班平時唔係租開車嘅客， 佢做大咗個餅。

Zipcar 就係做到上 "Be Unique“ 嘅表表者。因此短短幾年間就可以係租車業界一支箭咁標上去，2000年係美國波士頓創立, 2013年就俾另一租車業界巨頭 Avis Budget Group 以美金5億收購了。2016年9月 Zipcar 公佈，全球9個國家，500個城市，擁有超過一百萬個會員。 一百萬個付費會員， 即使全部人唔租車，只係收月費年費都幾和味。 呢個就係我成日所講嘅做生意要做「農夫」，唔好做「獵人」，必須要客人係重複性購買， 你塊田先至會越嚟越大。

包括我自己在內，如果我純粹買賣舖， 根本我同其他商舖投資者無分別， 我錢又唔夠佢哋多，經驗又唔夠佢哋老到。 直接對撼，I have no strategy! 但我做「商舖基金」就完全唔同啦。班目標顧客、佢哋嘅需求、我所收嘅價錢，都完全唔同。 大家都係做「舖」，但我成條做「舖」嘅「企業價值鏈」， 由集資、買舖、 整理間舖、搵租客、諗計仔幫佢做多啲生意、至出售間舖、同售後服務， 都係同其他競爭對手唔同。亦都解釋咗點解， 即使社運/肺炎，我哋基金每季集資起碼6000港幣都季季爆額，近年全香港買賣街舖無人多過我哋， 我相信只要我哋專注係我哋條買舖的獨特嘅「企業價值鏈」，未來幾十年香港都唔會有人買賣舖多過我哋。

"Choices in the value proposition that limit what a company will do are essential to strategy because they create the opportunity to tailor activities in a way that best delivers that kind of value." by Michael Porter

「選擇」係重要嘅! 你公司就要選有乜嘢做，同更重要 - 有乜嘢唔做，咁你先至可以更加度身訂造地做好你成條「企業價值鏈」，去為你嘅「價值主張」創造最佳價值。

有興趣一齊研究下點做? 聽多啲 Michael Porter，就來我星期六嘅早餐會啦! 下集我再同你講 (3) Trade-offs different from rivals 同競爭對手，應該有什麼不同的「取捨」?

。。。。。

My hobby 《星期六早餐會》!

九月份早餐會 Topic: Applying "Michael Porter" to your business: How to compete and win!

哈佛分享: 如何應用「米高波特」於你盤生意? 點競爭? 點贏?

講起哈佛策略教授， 無人出名過 Michael Porter. 有幸我2017年在哈佛親身上過他教的課程， 今次早餐會同你分享，希望對你做生意亦有所啟發。

有興趣參加啦 😃 每次限四位 (包括我)。 人多傾唔到計。

9月份，逢星期六早上9時開始，約三小時。地點中環。

對象: 中小企老闆/創業者/公司管理層，連我限4位。

有興趣參加的話，請 whatsapp 你的名片給 Suki (我助手) (+852) 5566 1335。

我唔係靠呢行搵食，免費，我請食早餐 😉 Be friends ..... 有機會到時見你。李根興 Edwin

www.edwinlee.com.hk
www.bwfund.com

聯絡李根興 whatsapp (+852) 90361143

#michael_porter #競爭策略

千葉で出会ったニューラーメンショップのお店！千葉県習志野市『ラーメンかいざん』にお邪魔してきました。創業者の方のお父さんのお名前「海山」からとった店名が「かいざん」なのだそうです。「ニューラーメンショップ」とはラーメンショップから派生したそうですが、ラーメンショップとはまた別の会社が母体になっているようです。同じ派生店で「新ラーメンショップ」という名称のお店もあるとのこと。看板やラーメンの盛り付け方、お店が展開ている地域などそれぞれちょっとずつ違うようですね。今回は、店主の方から貴重なお話を伺いながらオススメの今回はラーメンを食べてきました。いろいろ興味深いお話もありましたので、是非最後までごゆっくりご覧ください！

＊感染対策を徹底して撮影を行っています。
＊撮影に際しては、お店の方や周りのお客様に充分配慮して撮影をおこなっています。


A new ramen shop I met in Chiba! I visited "Ramen Kaizan" in Narashino City, Chiba Prefecture. It seems that the store name taken from the founder's father's name "Kaiyama" is "Kaizan". It seems that "New Ramen Shop" is derived from Ramen Shop, but it seems that a company different from Ramen Shop is the parent company. There is also a store named "New Ramen Shop" in the same derivative store. It seems that the signboards, how to serve ramen, and the areas where the shops are located are slightly different. This time, I ate ramen this time, which I recommend while listening to valuable stories from the owner. There were various interesting stories, so please take a look until the end!* We take thorough measures against infection.
* When shooting, we take the shop and the customers around us into consideration.


いつもありがとうございます！( ´ ▽ ` )
高評価＆チャンネル登録もよろしくお願いいたします！

#ニューラーメンショップ #千葉 #ラーメン #ロイドごはん #孤独のグルメ

————《姉妹チャンネルもよろしくお願いします！》—————————————
【メロンシートジャーニー】
https://www.youtube.com/channel/UCwNlBAUziFWkJZFY_u3t65A

【フラメンコロイド】
https://www.youtube.com/channel/UCsFJHNg3SR41R2a3vctUInw


—————《instagram》———————————————————-

★ロイドごはん
「フォロワー1万人に向けて“あや”が毎日投稿🔥」
https://www.instagram.com/roidgohan

★メロンシート
https://www.instagram.com/satoshimelo...


🍀「ロイドごはん」公式LINEができました！
お友だち追加はこちら
https://lin.ee/ow4OdaV

—————《本日の店舗情報》—————————————————

『ラーメンかいざん』
https://tabelog.com/chiba/A1202/A120204/12006321/

—————《ロイドごはんオススメ動画！ ROIDGOHANs’ Recommended video》———————————
78才おじいちゃん屋台ラーメンの朝『幸っちゃん』夜明けの銀座【飯テロ】Old Style Ramen Stall Yatai Japanese Street Food
https://youtu.be/YHiWYvhxUI4

【家系ラーメン特集!】
https://www.youtube.com/playlist?list=PL6yW17uB9uIVUmOS8qnXrRwcBu8W-uRYZ

神回【ラーメン二郎の貴重映像】全増しが出来るまで一部始終を大公開！【ラーメン二郎 ひばりヶ丘店】ramen
https://youtu.be/mBFcdMHyaxA

—————《オリジナルサイトの情報》—————————————————

★ロイドwalker《人生をドラマチックに彩る旅とグルメと温泉図鑑》
https://ramenjapan.net/

★メロンシート《フラメンコギターの世界一の旅》
https://pordiotama3.xsrv.jp

★フラメンコロイド 《フラメンコロイドの神話と伝説》
https://flamenkoroid.net


—————《twitter》—————————————————————

★ロイドごはん
https://twitter.com/roidgohan
★メロンシート
https://twitter.com/meloncito310

—————《関連動画》—————————————————————

【大食い】めちゃくちゃ簡単なチャレンジメニュー‼️大盛りラーメン（×2）30分チャレンジに挑戦してみた。【ニューラーメンショップ南大野店】https://youtu.be/pSf_oM3KEQ4

【ラーメンショップ】日本一と言われるあの牛久ラーショにまた行ってきたぞ！！をすする ラーメンショップ牛久結束店【飯テロ】SUSURU TV
https://youtu.be/LtQwpWYsZ8E

【大食い】ラーメンショップの超簡単なチャレンジメニュ3kgーに制限時間15分挑んだ結果。
https://youtu.be/oTLbdDuyt1Iは

🖤觀秀注意事項🖤
1. 強烈建議您配戴耳機觀賞，享受旅程
2. 若網路順暢，請將畫質調至2160p，以利最佳看秀畫質

🖤PLEASE NOTICE🖤
1. Strongly suggest! Enjoy the trip with your earphones.
2. Please watch the video with 2160p to get the best quality.

—

JENN LEE 22春夏- 家人
「大人不過是長大的小孩」- 華特迪士尼

以實驗性概念延續21秋冬系列耐人尋味的「宇宙恆變」、「活在當下」之理念，以觸動人心的創作帶領觀眾進入充滿『家人之愛』的虛擬世界，探索生命與成長的根源！

一同窺探歷經懷胎十月、初為人母的設計師Jenn在不同身份、心境與情緒轉變下，如何深刻演繹情感的波動與感觸，展示母愛光輝與溫柔無限的蛻變之作！

再次攜手全球最大華語電影獎項─金馬獎特效得主「再現影像」挑戰觀眾的視覺感官，延續JENN LEE 21秋冬的虛擬星球，以第一人稱視角的遊戲感帶領觀眾走進異次元的繽紛叢林，一窺星球上的人們與家人間關於「愛」與「情感」的故事。3D方式呈現2D充滿兒童插畫感的自然世界，再將視覺藝術家JUN YAO ZOIE LIAO設計出的童趣服裝印花3D化，成為虛擬視界裡各種獵奇可愛的生物，鮮豔細緻的畫面營造強烈的視覺效果。

音樂方面與享譽國際獲獎無數的台灣實驗電子音樂創作者Meuko! Meuko!合作，以充滿愛與希望的輕快節奏營造童趣氛圍，特別收錄Marz23狂野嘶吼、白癡公主對女兒阿甜的告白、黃宣神秘低喃以及設計師Jenn與老公Dennis對於愛的詮釋，更能聽見寶寶純真的笑聲，宛如徜徉於恆變宇宙中的呢喃奏樂。

JENN LEE 22 SS- Families
“Adults are only kids grown up”- Walt Disney

This collection is a deeply personal one as it reflects the changes in designer Jenn’s own life as she starts her new life as a mother and what this new journey means to her. This is shown not only through her collection, but also through the bold yet childlike visual motifs through the film.

Award winning production company Renovatio Pictures has returned this season to create a vibrant world filled with color and life as it explores the different forms of love. JENN LEE invited local celebrities, friends and family to take part in this fashion film as it transports the audiences to a world of its own. The unique first person gaming perspective further draws the viewer into this immersive experience as you dive into each unique storyline.
Jenn Lee has worked with talented Taiwanese illustrator JUN YAO ZOIE LIA to create key symbols that reflect the inspiration of this collection. One of the key images that stands out throughout this is the drawing of the umbilical cord, a direct reference to Jenn Lee’s new journey as a mother and a physical representation of the connection between loved ones.These illustrations are animated in the film to help tell the story of the impact that connections and memories have on our lives.

As the global pandemic continues to shape the way we interact with people and we embark on new journeys, Jenn Lee has expressed herself through this collection and hopes to encourage others to not be afraid to express themselves and appreciate the connections we have around us.

Meuko! Meuko! provides the soundtrack to this film and is mixed with different voices from the characters in the film.

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🖤JENN LEE Team 🖤

李維錚 Wei Chen Lee
劉芸庭 Yun Ting Liu
林昕穎 Xin Ying Lin
吳霈萱 Pei Xuan Wu
毛紫函 Tzu Han Mao
周采丰 Tsai Feng Chou
盧蘊睿 Yun Rui Lu
楊詠茹 Yung Ju Yang
葉重佑 Chung Yu Yeh
何絜霓 Chieh Ni Ho
葉芮妤 Rui Yu Yeh
任宸漢 Chen Han Jen
李俐穎 Li Ying Lee

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🖤視覺特效製作🖤

再現影像製作股份有限公司
Visual Effects By Renovatio Pictures

視覺特效總監 郭憲聰
Visual Effects Supervisor Tomi Kuo

特效製片 黃棨雋
VFX Producer Peter Huang

CG 數位視覺設計師 吳怡萱
CG Digital Artist Ella Wu

去背遮罩師 陳姵均
Roto Artist Hulk Chen

概念美術設計師 吳怡萱
Concept Design Ella Wu

行政企劃 呂旻穎
Administration Moira Lu

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🖤Families🖤

黃宣 YELLOW
黃榮勇 Pawan
陳艾美 Amy Chen
阿夜 Marz23
阿娥姐 Monica
白癡公主 87 Princess
阿甜 A Tian
百勒絲 Fairy Pai
雷門 Raven
呀比 Yabi
張維宸 Way Mask
張䕒尹 Mini
李繼堯 Yolanda
王淑緞 Shu Duan Wang
程琪 Kare Chen
樂高 Lego
程舒唯 Edie 艾迪
費俊偉 Dennis Fei
李維錚 Wei Chen Lee
費維 Wei Baby
臭咪 Stinkymimimi

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🖤Illustration Design and graphic design🖤
廖俊堯 JUN YAO ZOIE LIAO

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🖤Photographer 🖤
費俊偉 Dennis Fei

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🖤Sponsors 🖤
文化部
KCC 墾青集團
DENNIS FEI

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🖤Music 🖤
Meuko! Meuko!

🖤Intro music🖤
庫巧兔 Cloudy Ku - Hermitage Bliss


© all rights reserved

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JENN LEE Facebook：https://www.facebook.com/official.JENNLEE/

JENN LEE Instagram： https://www.instagram.com/jennlee_off...

JENN LEE Website：http://www.jennleestudio.com

PR Contact (Taiwan)： ellenliujennlee@gmail.com

PR Contact (UK) ：roxannechen@dyelog.co.uk

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