【Episode 3: Underwater Advertisement】
第三集主題：水下廣告
Start Voting at 10pm! And it only last 24 hrs!!!!
晚上十點開始投票！限時24小時！
Go to Salty Mask Official Website to vote!
快上水下三十米官方網站去投票！
https://www.saltymask.com/tw/OnlineVoting/VoteList
Yeahhh I finally have one of Alfred’s works!! Woohooo
Such a great photographer. Been wanted to shoot with him when my assistant showed me his Ins!! OMG!!
Photographer: @alfredminnaarphotography
Model: @kennydaiyi
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我跟Alfred對於廣告上都認為廠商LOGO一定要明顯露出，
這也是客戶對於產品拍攝上最基本且最在意的地方，
模特在產品表現上一定要夠有穿透力且不搶過產品本身，使產品達到加分的效果，
而整體構圖也不採用太多的周邊元素使注意力偏離產品本身，這張作品基本上利用模特兒的表現以及攝影師在光線上的呈現去凸顯產品的質感。
這次拍攝產品為自由潛水面鏡，其產品不需太多奢華場景或服裝道具去做設計，
選擇採用實際自由潛水的裝備以及環境來做呈現，讓產品能夠與消費者產生更多連結，最重要的是讓消費者有購買的衝動。
因為模特五官立體銳利所以在面鏡的選擇上也是挑選比較鋭利線條明顯的面鏡，
而非挑選線條較圓滑的水肺面鏡，
運用模特兒銳利的眼神直接穿透鏡頭，
向消費者表達出產品強而有力且堅毅的形象，後期製作營造出獨特的感覺，並賦予品牌高識別度的獨特形象。
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When it comes to commercial shooting, both Alfred and Kenny are in sync with their client that the brand logo must be featured in an advertisement.
The model’s performance itself must compliment the product instead of overtaking it. Therefore the composition of this advertisement is simple. The photo is based mostly on the model’s performance to bring out the quality of the product itself enhanced with appropriated use of light from the photographer.
The product in question, freediving mask, does not require too many elaborate scenes, costumes, or props to distract from it. We photographed it in a realistic freediving environment to make the product relatable to the consumer and create an image where the consumer can see themselves wearing the product and more importantly want to wear it.
We deliberately chose a mask with the sharper edges instead of the rounded ones to compliment the model's sharp features, to help us achieve and capture the look we were after.
With this look, we wanted to portray to the consumers an image of strength, edginess and produce an all-round captivating image that draws the viewer in. The image is also accompanied by the appropriate post-production to bring out the mood and to create a unique feel that gives the brand a recognizable image.
