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在journal of tourism and hospitality management這個產品中，有5篇Facebook貼文，粉絲數超過9,632的網紅背包博士-Dr.Backpacker，也在其Facebook貼文中提到， [ 🎓背包博士 🎒搶先報 🔥] #飯店OTA評價比較 #Journal of Vacation Marketing #相同的飯店在不同OTA上會有不同評價嗎? 義守大學的梁靜文主任以🏨香港酒店為樣本，並收集OTA上的顧客評價，包含Agoda, Booking , Expedia, Hotel...

journal of tourism and hospitality management 在 背包博士-Dr.Backpacker Facebook 的最讚貼文

背包博士-Dr.Backpacker By 背包博士-Dr.Backpacker

2018-06-06 23:46:54 有 12 人按讚
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[ 🎓背包博士 🎒搶先報 🔥]
#飯店OTA評價比較 #Journal of Vacation Marketing

#相同的飯店在不同OTA上會有不同評價嗎?

義守大學的梁靜文主任以🏨香港酒店為樣本，並收集OTA上的顧客評價，包含Agoda, Booking , Expedia, Hotels.com , Kayak, Priceline, TripAdvisor, Kayak, facebook。

🌟結果如下：

📌Agoda, booking, Priceline這三個OTA上的評價分數屬於低分組；而Ctrip(攜程)是全部評價中最高的。

進一步將飯店區分成國際連鎖、亞洲連鎖、地區連鎖、獨立酒店

📌在不同類型下，Agoda, booking, Priceline同樣屬於低分組；而Ctrip和Kayak顧客給的評價仍然較高。結果與不分區類似。

💫更多精彩內容請見→ 背包博士-Dr.Backpacker
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#研究中還有從OTA觀點的評價
#如果對分數結果的管理意涵有興趣歡迎閱讀原文
#其他議題下回分曉

⭐️[來源] ⭐️：
❤️Leung, R., Au, N., Liu, J., & Law, R. (2018). Do customers share the same perspective? A study on online OTAs ratings versus user ratings of Hong Kong hotels. Journal of Vacation Marketing, 24(2), 103-117.

⭐️[延伸閱讀] ⭐️：
❤️Zhang Z, Zhang Z, Wang F, et al. (2013) Factors
influencing the effectiveness of online group buying
in the restaurant industry. International Journal
of Hospitality Management 35: 237–245.

❤️Liu X, Schuckert M, and Law R (2016) Online incentive
hierarchies, review extremity, and review
quality: empirical evidence from the hotel sector.
Journal of Travel & Tourism Marketing 33(3):
279–292.

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走跳6大洲50餘國旅行、攝影紀錄。分享第一手美景、美食、旅遊資訊。同時，身為知識工作者，我也將傳遞國際上第一手旅遊科學新知。 邀稿／講座 請聯絡 [email protected]
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journal of tourism and hospitality management 在 背包博士-Dr.Backpacker Facebook 的最佳貼文

背包博士-Dr.Backpacker By 背包博士-Dr.Backpacker

2018-05-16 23:37:36 有 23 人按讚
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[🎓背包博士 🎒搶先報 🔥]
#觀光管理10月號 #Tourism_Management

選擇🏨青旅，你重視那些面向呢?🤔

由上海復旦大學和香港科技大學調查828位中國背包客所得的結論如下：

#衛生(Sanitary)
包含公共空間、房間、廁所、蚊蟲、異味、床..

#服務與氣氛(Service and Climate)🤗
包含服務態度、環境安靜、燈光、有家的感覺、好客...

#房間設施(Room Facilities)
包含空間、安全門、裝潢、衛浴設備

#淋浴設備(Shower)🚿
包含熱水夠熱、水壓夠強

#寢具(Bed)🛏
包含舒適度、寢具

個人最重視衛生和熱水還有價格，你們呢?

有遇過什麼難忘的青旅回憶嗎?

#價格因素竟然沒包含
#熱水在南美都要特別找

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⭐️[來源] ⭐️：
❤️Wang, S., Hung, K., & Li, M. (2018). Development of measurement scale for functional congruity in guest houses. Tourism Management, 68, 23-31.

⭐️[延伸閱讀] ⭐️：
❤️Radder, L., & Wang, Y. (2006). Dimensions of guest house service: Managers' perceptions and business travellers' expectations. International Journal of Contemporary Hospitality Management, 18(7), 554-562.
❤️Wang, S., & Hung, K. (2015). Customer perceptions of critical success factors for guest houses. International Journal of Hospitality Management, 48, 92-101.

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走跳6大洲50餘國旅行、攝影紀錄。分享第一手美景、美食、旅遊資訊。同時，身為知識工作者，我也將傳遞國際上第一手旅遊科學新知。 邀稿／講座 請聯絡 [email protected]
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journal of tourism and hospitality management 在 背包博士-Dr.Backpacker Facebook 的精選貼文

背包博士-Dr.Backpacker By 背包博士-Dr.Backpacker

2018-03-23 23:12:14 有 18 人按讚
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[ 🎓背包博士 🎒搶先報 🔥]
#國際餐旅管理期刊3月號 #單身經濟學 #社會認同理論 #社會影響理論

#你敢一個人去餐廳吃飯嗎?

儘管線上知名網站 #OpenTable 調查指出，過去2年餐廳的訂位，來自單人用餐的客人成長高達62%⬆️，是成長最快的族群。

但是，當你真的要一個人上餐館🍱，是否仍會猶豫一下呢?

為甚麼不敢一個人去餐廳，來自普渡和華盛頓州立大學的研究告訴我們原因如下：

#害怕寂寞

#擔心外在負面的評價

怎麼解決呢?

💥For餐廳
#設計共享餐桌，鼓勵一個人吃飯的客人坐一起
範例：美國的SoloDining、英國的Talking tables、瑞典的SAMBORD

#塑造單人用餐的友善環境
例如：吧台區、單人座位區

#良好的教育訓練
告知員工不能對單身用餐有刻板印象或是露出同情的表情

💥For消費者
#骨牌效應
單人用餐已是趨勢，當越來越普及的時候，就會減輕個人的寂寞感和外在的負面觀感。

#聚光燈效應
人們通常高估自己用餐所帶來的負面觀感，卻低估了自己用餐享受獨處的歡樂🤗。

#結論

一個人吃飯🍗、一個人旅行✈️、一個人看電影🎬，其實都沒那麼嚴重也沒那麼可怕，都是自己想太多，勇敢踏出去，你會發現世界多麼美好。

至於業者們，可以好好掌握單身經濟的趨勢，幫消費者們打造一個友善的環境。

💫更多精彩內容請見→ 背包博士-Dr.Backpacker
💫追蹤IG→https://goo.gl/cQ9z2f

⭐️[來源] ⭐️：
❤️Her, E., & Seo, S. (2018). Why not eat alone? The effect of other consumers on solo dining intentions and the mechanism. International Journal of Hospitality Management, 70, 16-24.

⭐️[延伸閱讀] ⭐️：
❤️Bianchi, C., 2015. Solo holiday travellers: motivators and drivers of satisfaction and
dissatisfaction. Int. J. Tourism Res. 18 (2), 197–208.
❤️Heimtun, B., 2010. The holiday meal: eating out alone and mobile emotional geographies.
Leisure Stud. 29 (2), 175–192.

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走跳6大洲50餘國旅行、攝影紀錄。分享第一手美景、美食、旅遊資訊。同時，身為知識工作者，我也將傳遞國際上第一手旅遊科學新知。 邀稿／講座 請聯絡 [email protected]
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journal of tourism and hospitality management 在 Journal of Hospitality and Tourism Management 的相關結果

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journal of tourism and hospitality management 在 Journal of Hospitality and Tourism Management - Science Direct 的相關結果

Journal of Hospitality and Tourism Management is the official journal of CAUTHE (Council for Australasian Tourism and Hospitality Education Inc.) The ... ... <看更多>

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Acta Turistica Nova · Anatolia : an International Journal of Tourism and Hospitality Research ... Australian Journal of Hospitality Management ...

#86. Journal of Global Hospitality and Tourism - Scholar Commons ...

Journal of Global Hospitality and Tourism (JGHT) is an international non-profit, open access, double-blind peer-reviewed journal. The main objective of JGHT ...

#87. International Journal of Contemporary Hospitality Management

Purpose This study aims to build a comprehensive knowledge structure of smart hospitality and tourism research. Design/methodology/approach Content analysis ...

#88. David Publishing Company | ADVANCED SCIENCES INDEX

Scope Journal of Tourism and Hospitality Management is an international, scholarly peer-reviewed journal (print and online) published monthly by David ...

#89. Updated List of High Journal Impact Factor Tourism Journals

Tourism · Annals of Tourism Research · International Journal of Tourism Research · Journal of Hospitality and Tourism Management · European Journal of Tourism ...

#90. ▷ Top 15 journals in Tourism, Leisure and Hospitality ...

In this page you can find 123 journals from the Tourism, Leisure and Hospitality Management category. Below you can find the best journals of this category ...

#91. A review and reflection on innovation in tourism and ... - Cairn

The tourism and hospitality industry is a composite of multiple industry ... 18In a similar innovation keyword search in the journal Tourism Management, ...

#92. Journal of Hospitality & Tourism Management (JHTM) - Twitter

The official account of Journal of Hospitality & Tourism Management (JHTM)/Journal of CAUTHE (The Council for Australasian Tourism and Hospitality ...

#93. The Eastern African journal of hospitality, leisure and tourism

The Eastern African Journal of Hospitality, Leisure and Tourism is a publication of the Department of Tourism and Hospitality Management at ...

#94. Publications 2019 - Hospitality and Tourism Management ...

SUPPORTING JOURNALS 2018. Main Supportive Journal ... Other Supportive Journals. journal of tourism and hospitality management.

#95. Journal of Tourism and Hospitality Management - Scilit

Journal of Tourism and Hospitality Management. View all articles. Journal Information. ISSN / EISSN : 2372-5125 / 2372-5133. Published by: American Research ...