[ 🎓背包博士 🎒搶先報 🔥]
#飯店OTA評價比較 #Journal of Vacation Marketing
#相同的飯店在不同OTA上會有不同評價嗎?
義守大學的梁靜文主任以🏨香港酒店為樣本，並收集OTA上的顧客評價，包含Agoda, Booking , Expedia, Hotels.com , Kayak, Priceline, TripAdvisor, Kayak, facebook。
🌟結果如下：
📌Agoda, booking, Priceline這三個OTA上的評價分數屬於低分組；而Ctrip(攜程)是全部評價中最高的。
進一步將飯店區分成國際連鎖、亞洲連鎖、地區連鎖、獨立酒店
📌在不同類型下，Agoda, booking, Priceline同樣屬於低分組；而Ctrip和Kayak顧客給的評價仍然較高。結果與不分區類似。
💫更多精彩內容請見→ 背包博士-Dr.Backpacker
💫追蹤IG→https://goo.gl/cQ9z2f
#研究中還有從OTA觀點的評價
#如果對分數結果的管理意涵有興趣歡迎閱讀原文
#其他議題下回分曉
⭐️[來源] ⭐️：
❤️Leung, R., Au, N., Liu, J., & Law, R. (2018). Do customers share the same perspective? A study on online OTAs ratings versus user ratings of Hong Kong hotels. Journal of Vacation Marketing, 24(2), 103-117.
⭐️[延伸閱讀] ⭐️：
❤️Zhang Z, Zhang Z, Wang F, et al. (2013) Factors
influencing the effectiveness of online group buying
in the restaurant industry. International Journal
of Hospitality Management 35: 237–245.
❤️Liu X, Schuckert M, and Law R (2016) Online incentive
hierarchies, review extremity, and review
quality: empirical evidence from the hotel sector.
Journal of Travel & Tourism Marketing 33(3):
279–292.
journal of hospitality and tourism management 在 Journal of Hospitality and Tourism Management - Facebook 的推薦與評價
The Journal of Hospitality and Tourism Management (JHTM) is recognised as one of the top ranked journals in its field. Currently, JHTM has an SSCI impact factor ... ... <看更多>