Search
Most couples tell me before a shoot that they don't usually take photos together, and that they have no idea how to pose. That's actually 99% of my couples and it's totally okay! That's really what I am here for. 👌🏽
So happy that every time we wrap up, they will tell me it was much easier than they thought, and very fun!
From J&R's engagement session at @vanartgallery
Congrats on your engagement! You know why you won’t regret doing an engagement session? Because it gives you keepsake photos, Save The Dates images, or pictures you can display at your wedding! These are just a few benefits of it off the top of my head! 😊
.
.
Photographer @sophiaonduty ⠀
MUA @glamzornicole
Ribbons @waterlilies_styling
Gown @abanabridal
Suit @mijosu
Bouquet @aliey_florist
Bride @yueniy
Many couples find themselves torn between taking engagement photos, or skipping them all together. For most couples, taking engagement pictures is their first opportunity to have professional pictures taken together. This alone can make the session worth while, but there are also several other reasons why you may want to rethink skipping out on an engagement photography session.
I always believe that engagement sessions are crucial! Not only to have them done, but to have them done with your wedding photographer. This means that an engagement session is a great opportunity for a photographer to get to know the couple before taking their wedding pictures. This first session can help the photographer see how the couple interacts with each other and get to know their personalities.
To me, having a solid relationship with my couples is one of the most important things to me. It’s important to build not just a relationship, but a friendship with the person in charge of documenting your wedding day.
You don’t want a stranger in the room, you want your friend and someone you trust 100% with the moments happening around you.
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
這一天終於來了...我們有事要宣布!
https://youtu.be/9mBu5E370bk
Charlies channel!
https://youtu.be/wYN8g2SgwN4
Our photographer, Allen:
http://www.mandhstudio.com/charlie-jonas-engagement-2019/
Instagram:
Photo @milkandhoneystudio @allenfu
Mua @evajiangmakeup
Hair @kaikaiboy007 @iamjean827
Floral design @ciao_design
Dress @chauntelbridal
Suit @id_tailor
Venue @theroom1111
Video @weichi057
Subscribe me:
http://bit.ly/1nTklXP
合作邀約請寫信到：
jonastjader@gmail.com
Thank you for watching! The more views/likes/shares the more time I can devote into making good videos. Thank you all!
Youtube: http://bit.ly/1nTklXP
Instagram: www.instagram.com/jonas.tjd
Contact: imjonastw@gmail.com
Facebook: https://www.facebook.com/iamjonast/
大家好呀！我哋每日都會出街散步，好開心大家都好鍾意?????，同時我哋會同大家分享好多其他關於狗狗嘅訊息，希望早日達致人狗共融，人人和諧，每日亦同好多哥哥姐姐影相留念！如果大家喺街見到我哋，過嚟Say個Hi，問一問，影張相，無任歡迎㗎！不過如果咁啱??????、或者??清理緊?????，大家冇問就影相就唔係幾好啦！(見到啲hashtag就明啦?，日日都發生緊) .
其實大家見到面，打個招呼，先問一句，何樂而不為呢，大家話係咪先？我哋都係希望促進人與人之間能夠多溝通！
.
We Do Our Daily Walk around Our Neighborhood. We’re Glad that ????? are Popular around the People We Met Everyday! Indeed, I Share to All People We Met My Dog Training Philosophies, and Multi-Perspectives Logical Thinkings, Hope to Achieve the Ultimate Goal “Social Harmony between Humans & Dogs”, “Humans among Humans”! And They are most Welcome to Have Photos with ????? too, We Don’t Charge LoL ? .
Whenever U See Us on the Street, just Feel Free to Say Hi and Ask for That! Anyhow, in the case while ?????? or ??’s Busy Cleaning after Us, Please kindly Excuse Us for No Photo Allowed at that Moment. Actually Come by Say Hi when Meet, and Ask before Snap, Nothing to Lose Right?! We just Aim to Encourage Human Engagement and Communications!
.
*拍照前請先打招呼詢問一下哦
*拍照前請先注意交通安全哦
*狗狗上廁所時請不要拍照哦
*我清理和拿著狗狗便便時請不要拍照哦
*摸狗狗前請先問一下。
*PleaseGreetAndAskBeforeYouSnap
*PleasePayAttentionToTrafficBeforeYouSnap
*PleaseDoNotSnapWhenDoggiesPeeAndPoo
*PleaseDoNotSnapWhenAmCleaningAndCarryingTheirPoops
*PleaseAskBeforeYouPat
?
#WE5 #Shibaland #Shibainus #shibas #ShibaGang #GrandpaDogTraining #Grandpa狗噏 #DogTraining
#OldTownCentral #MutualRespect
#WeAreEncouragingHumanEngagement
#WE5ShibaFamily #舊城中環 #多尊重少包容 #深度遊 #互相尊重 #文明旅遊 #柴犬
#我們鼓勵人與人之間應該多聯繫 #ShibaFamily #ShibaLove #ShibaGram
#DiscoverHongKong #shiba_snap #pawstagram #DogsofInstagram #DogPhotography #柴
#GrandpaPhotoGraphy
#LoveWillKeepUsTogether
