#NKPublicSpeakingChallenge Day 20!
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storytelling example 在 GamingDose Facebook 的最佳貼文
หากคุณเป็นคอภาพยนตร์ น่าจะคุ้นหรือเคยเห็นชื่อของ Alex Garland กันมาบ้าง
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เขาเป็นมือเขียนบทของหนังชื่อดังในอดีตอย่าง 28 Days Later รวมไปถึงในยุคหลัง ๆ ก็มีผลงานที่เป็นที่พูดถึงกันอย่าง Ex-Machina , และ Annihilation
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ในระหว่างพูดคุยกับทาง GameSpot - Alex Garland เผยถึงความชอบในการเล่นเกมของเขา โดยเกมโปรดของเขาได้แก่ The Last of Us และ Dark Souls และยังเป็นแฟนตัวยงของ Animal Crossing
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เขาเผยกับทาง GameSpot ด้วยว่า ผลงานเรื่อง 28 Days Later ที่เขาเขียนบทนั้น ได้รับแรงบันดาลใจมาจาก Resident Evil เป็นอย่างมาก
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และยังให้ความเห็นไว้ว่า การดัดแปลงวิดีโอเกมมาเป็นภาพยนตร์นั้นมันไม่ค่อยรุ่ง เพราะมันซับซ้อน และเกมมีการเล่าเรื่องที่หลากหลายกว่ามาก ในขณะที่ภาพยนตร์ การไปทุกทางอาจไม่ใช่วิธีที่ดี มันจึงจำเป็นต้องถูกตัดทอนบางอย่างออก
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ผมรู้มาว่า HBO กำลังดัดแปลง The Last of Us เป็นซีรีส์ และผมหวังว่ามันจะออกมาดีนะ
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ในขณะที่เกมบางเกม มีการเล่าเรื่องที่ล้ำลึกยิ่งกว่าภาพยนตร์ เขายกตัวอย่างเกมอย่าง Dark Souls ที่คุณจะต้องเดินไปเจอบทสนทนาแปลก ๆ เจอสถานที่ลึกลับ ทำให้เขานึกไม่ออกว่ามันจะดัดแปลงให้เป็นหนังได้ยังไง
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ก็ถือว่าเป็นความท้าทายสำหรับคนที่อยากจะลองปรับวิดีโอเกมให้เป็นหนังหรือซีรีส์ดู ส่วนตอนนี้เชื่อว่าแฟน ๆ ทุกคนก็อยากจะรู้เหมือนกันว่า The Last of Us ฉบับซีรีส์ของทาง HBO จะออกมาได้คุณภาพหรือไม่
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ที่มา : https://www.gamespot.com/…/devs-creator-alex-…/1100-6478904/
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#gamingdose #ข่าวเกม #AlexGarland
If you're a movie collar, familiar or have seen Alex Garland's name.
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He was the handwriter of the past 28 Days Later, and in the latter days, there was an ex-Machina, and Annihilation.
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While talking with GameSpot - Alex Garland reveals his gaming preference by his favorite game: The Last of Us and Dark Souls and also a huge fan of Animal Crossing.
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He reveals to GameSpot that the 28 Days Later work he wrote was inspired by Resident Evil.
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And also comment that the video game adaptation to movies is not quite running because it's complicated and the game has a much more versatile narrative. While movies go all the way may not be a good way, it needs to be cut off something.
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I know HBO is modifying The Last of Us as a series and I hope it turns out good.
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While some games have a deeper storytelling than movies, he's for example, a game like Dark Souls where you'll have to walk into strange conversations. Found a mysterious place. He can't imagine how it can be adapted to a movie.
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It's considered a challenge for those who want to try to adjust video games to a movie or series. Now, I believe that all fans want to know whether the Last of Us series of HBO will come out quality or not.
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Source: https://www.gamespot.com/articles/devs-creator-alex-garland-on-why-video-game-movies/1100-6478904/
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#gamingdose #ข่าวเกม #AlexGarlandTranslated
storytelling example 在 AppWorks Facebook 的最讚貼文
[How Does a Customer's Need for Progress Create Demand?]
Have you ever wondered what is going on inside someone else's head?
Why do customers who have learned about your product fail to try it?
How can you use marketing to create demand in potential customers who have not taken that risky first step like the early adopters?
The answers lie in figuring out whether your product can actually help someone feel progress. Progress enabling is a core demand-side catalyst in early stage product marketing.
A core piece of the marketing process is understanding how an emotional or mental demand for progress tunes a potential customer's strategy for choosing your product. You may have heard of "Jobs to Be Done" theory. There's a piece of this theory that I have used when talking with founders about how they shape marketing messages and strategies for early stage product.
Take a look at the image. These "levers" of progress making forces are good ways to interpret what a customer might be experiencing when they choose your product. How can you exploit this? There's a conceptual approach and then actual steps.
Conceptually: It's important to approach this by undrstanding that a customer wants to assign a job to your product. In other words, they don't choose your product because it's cheaper than the competitions or because it's blue or red, or big or small. They aren't worried about features. What they are concerned with is, "How does this help me do the thing that I want to get done?"
As the founder, who is also managing marketing, you need to interpret that inner drive, and then translate that back to the customer as a phrase, a story, or a design concept that helps them see that journey in your product.
Okay right, so how do I do that? Good question.
Tactics
1. Find early adopters of your product. You have obviously had early success, that's why you are contributing time, thoughts and money to this marketing project. You need to talk to those early adopters.
2. Ask them to sit down for an interview with you after telling them you would like to interview them about their personal journey in choosing this product. This can be on the phone or through online video, but it's ideally in person. You want to be able to see body language, facial expressions, and feel the tone of the person when you ask them questions about their journey.
3. Work through a series of questions with them that focus on their emotional state and their approach to the product. There might be several types of questions here, but what you are trying to dig for is: "What were you thinking when you chose this product? What were you feeling?"
4. At this point, you want to really get super detailed about exactly what they wanted, how they obtained it and what was the result of that success. Ask them to play a movie in their head, and they are the star of that movie, and ask them to describe, step by step, as if they are in that movie, exactly what happened when they chose your product.
5. Take copious notes about this. Try to interview a series of people in this same manner. Make it a logical process and standardize it.
At the end of this process, you should have a trend. Each of these customers should show you something that is similar to each other customer about the WHY of their choosing.
It should resemble something close to this image. There should be encounters with each of these progress-making forces.
Your marketing story then needs to take the shape of offering the product as a catalyst or an enabler of this progress. No one product will look the same in terms of its storytelling characteristics.
If you want an example of what a progress-making story looks like in marketing, you should watch the video about Snickers that I have put at the end of this post. You should be able to see exactly what I am talking about. The marketing for this product is a story, not about the features of the candy, but about the progress that the customer feels, exactly as he feels it. And the product is simply the prop in that customer journey. It's about experience.
I hope this helps early stage founders understand the forces of progress that are in a customer's life. If you would like to talk about your marketing strategy, please ping me by leaving a comment or sending me a message. At AppWorks, we love spending time with founders and figuring out these hard problems.
Video: https://youtu.be/vW6ZXHWvaGc
If you are a founder who would like help getting better at building, marketing, or driving revenue growth, come join us at AppWorks Accelerator for the 2020 session beginning in March, applications close on December 16: http://bit.ly/32YvBYh
Doug Crets
English Communications Master, AppWorks
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