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Facebook Gaming 昨天分享了《手遊發布前全攻略》簡報，圍繞遊戲發布的各個階段提供實用建議、重要的行業基準，以及針對產品和合作夥伴的寶貴建議。
主要章節有：
1 遊戲創意構思和概念設計
• 如何利用 Facebook 測試遊戲創意和概念
• 在遊戲創意構思和概念設計階段可考慮的外部合作夥伴
2 原型構建與製作階段玩家測試
• TestFlight 和 Google Play Developer Console 測試
• 性能測試
3 在 Facebook 進行發布前測試
• 如何利用 Facebook 開展技術測試
• 如何利用 Facebook 開展留存率測試
• 如何利用 Facebook 開展變現測試
• 提供終生價值分析的外部合作夥伴
• 為遊戲發布做好廣告創意
4 確立遊戲定位
遊戲開發我們可能碰不到，
但裡面提到的一些測試方法與建議都很值得參考，
還附帶提供市場上各類型的留存數據與check list，
建議下載收藏！
下載連結：https://bit.ly/2JCV1Gc
ดูเหมือนว่าการประกาศเลื่อนวันวางจำหน่ายเกม Cyberpunk 2077 รอบนี้จะวุ่นวายยิ่งกว่าเดิม ซึ่งสาเหตุใหม่ที่เรารับทราบมานั้นก็คือการทำงานของเกมบนเครื่องคอนโซลยุคปัจจุบันยังไม่ดีพอนั่นเอง
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VG247 รายงานว่า มีข้อมูลมาจากการประชุมผ่าน Video Conference ระหว่างผู้ถือหุ้นและทีมงาน CD Projekt เกี่ยวกับการเลื่อนวันวางจำหน่ายเกมที่เกิดขึ้นวานนี้ ซึ่งเหตุผลในเรื่องนี้นั้นมาจากตัวเกมที่เล่นบนระบบ PS4 และ Xbox One ยังไม่อยู่ชั้นที่น่าพอใจ ในขณะที่บนระบบ PC, PS5 และ Xbox SX นั้นทำได้ดีกว่ามาก
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"สถาการณ์ในตอนนี้แตกต่างจากการประกาศเปลี่ยนเส้นตายในครั้งก่อน" ผู้พัฒนากล่าว "ตัวเกมบนระบบ PC นั้นพร้อมเล่นแล้ว ซึ่งรวมไปถึงบนเครื่องคอนโซล Next-Gen โดยในตอนนี้เป็นการตรวจความเรียบร้อยในขั้นสุดท้ายบนระบบคอนโซลยุคปัจจุบัน"
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ตัวแทนจาก Cd Projekt RED ยังกล่าวอีกว่า ทางบริษัทจะไม่สูญเสียยอดสั่งจองเกมล่วงหน้าไปมากนักจากเรื่องดังกล่าวนี้ ซึ่งเมื่อเทียบกันกับยอดสั่งจองของเกม The Witcher 3 ในช่วงเวลาเดียวนั้นยังอยู่ในจำนวนที่น่าพอใจอย่างมากอยู่
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Cyberpunk 2077 วางจำหน่ายในวันที่ 10 ธันวาคมนี้ บนระบบ PS4, Xbox One, PS5, Xbox SX, PC และ Google Stadia
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ที่มา: https://www.vg247.com/…/cyberpunk-2077-ps4-xbox-one-to-bl…/…
#ข่าวเกม #gamingdose #Cyberpunk2077
It seems that this Cyberpunk 2077 game release announcement is even more messy than before. The new reason we acknowledge is that the game work on the current console is not good enough.
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VG247 reports that there is information coming from the Video Conference meeting between shareholders and CD Projekt team on postpone game release date yesterday. The reason for this is from the gameplay on PS4 system and Xbox One is not quite satisfying while. On PC, PS5 and Xbox Xbox systems are doing much better.
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′′ The situation is different now than the previous deadline announcement Developer says The game on PC is ready to play, including the Next-Gen console, now the final check on the system. The current generation consoles ′′
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Representative from CD Projekt RED also said that the company won't lose much pre-order from this topic, compared to the Witcher 3 game reservations in a single time. It's still in a very satisfying amount. I'm here.
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Cyberpunk 2077 available on 10 December on PS4, Xbox One, PS5, Xbox SX Xbox Xbox, PC and Google Stadia
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Source: https://www.vg247.com/2020/10/28/cyberpunk-2077-ps4-xbox-one-to-blame-delay/?fbclid=IwAR2LJ7fDTupNKmTJChO6JcpeWxriQ9v01Jd2d1yGlpLcqwS4JyiJpI3TJCU
#ข่าวเกม #gamingdose #Cyberpunk2077Translated
บริษัทเทคโนโลยีทุกสาย กำลังมุ่งหน้าเข้าสู่ธุรกิจเกม /โดย ลงทุนแมน
อุตสาหกรรมเทคโนโลยี คือผู้ขับเคลื่อนโลกยุคนี้ อย่างไม่ต้องสงสัย
เพราะไม่ว่ามองไปทางไหน สิ่งต่างๆ ที่อยู่รอบตัวเรา ล้วนเกี่ยวข้องกับบริษัทเทคโนโลยีทั้งสิ้น
Amazon ให้บริการแพลตฟอร์ม E-commerce...
Continue ReadingAll tech companies are heading into game business / invest manly
The technology industry is undoubtedly driving the world.
Because, wherever you look, things surrounding us are all related to technology companies.
Amazon provides e-commerce platforms
Alphabet, Google's mom company, search website, information.
Apple sells electronic devices such as iPhone, iPad
Facebook dominates social media platforms market.
Microsoft Develops Operating Systems and Computer Software
But did you know that there is one thing these companies are paying attention to?
That's the ′′ game business
What are tech companies doing about the game industry now?
Invest man will tell you about it.
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First start at Amazon
Amazon company has invested in the game business since 2014 after acquiring Twitch business, online video platform, game containers with 29,000 million baht.
Passing through now, Twitch has grown beyond the competitors clearly.
9,340 million hours a year videos are viewed by 73 % of the market.
In addition, they have a business called Amazon Web Services (AWS) that provides cloud database storage, which major game developers such as Bandai, Capcom, Epic Games, Supercell, Zynga are the company's customers.
Meaning that every time people play online, AWS services are also being used.
And most importantly, this business has much higher profit margins than E-commerce.
Next one is Alphabet
The company owns YouTube, the world's biggest online video platform, with about 250 million game-related followers per day.
In addition, YouTube has also launched a YouTube Gaming feature to support streaming games especially.
There are 2,681 million hours of video viewing per year. The market share of 21 % is the number 2, secondary from Twitch.
But what creates a lot of excitement for the industry.
Is Launching a cloud gaming platform business named Stadia at the end of 2019
This service may change the gaming patterns as we can buy games immediately. No need to download, install or need to use a good, expensive spectrum. Stadia will process and adjust the game quality details to suit the devices that people. Play and use.
The next company to talk about is Apple
In fact, indirect income game for Apple.
In 2019, there are people who spend in game application via App Store. App Store is about 1.2 trillion Baht. It is 70 % of all apps. Every 100 Baht will receive a share of 30 Baht.
Apple decided to expand its business to the gaming industry.
By launching an online gaming platform called Apple Arcade
Subscription subscriber, 150 baht per month. You can choose to play any game on every device of Apple brand.
There is an assessment that in the next 2 years, there will be around 50 million accounts of Apple Arcade users who will make additional income for the company over 93,000 million baht per year.
Another interesting one is Facebook.
Facebook has launched a 2018 Facebook Gaming online video feature.
Focusing on connecting to social media user base to create an advantage for people to follow contents easily under the same platform.
The company reveals 700 million video game visitors per month.
However, compared to the number of hours, Facebook Gaming also has a market share of only 3 %
But in the future, Facebook may develop new businesses similar to Google's Stadia.
Because I just bought PlayGiga business, cloud-based platform from Spain for 2,400 million baht.
And the eye-catching thing is Oculus VR owned by VR, a virtual reality technology developer with a high chance of making Facebook create successful virtual reality gaming devices.
The last part is Microsoft
Microsoft has been in the gaming business since 2001, as an Xbox gaming console developer that currently has total sales of more than 155 million machines.
And in 2016, the company launched a streaming platform named Mixer.
But the response is not as expected. There is only 3 % market share.
Get Microsoft to turn off this platform this July and rock the account with Facebook Gaming instead to collaborate with Twitch and YouTube.
In addition, Microsoft is also undergoing a cloud gaming business development. It is expected to be launched by XCloud this year.
All of them have businesses involved in gaming either way or anyhow.
But I have to say..
No matter how fierce the competition is, no one can compete with the real game owner like Tencent, Chinese tech company.
Because they have created or invested in a loud game with many players around the world like Fortnite, PlayerUnknown's Battlegrounds, Arena of Valor (RoV), League of Legends, Honor of Kings, Clash of Clans
Resulting in Tencent reigning the industry's highest position. Earning up to 612,000 million baht from the game business.
Arrived here. Many people may wonder why the game market is so interesting in the eyes of tech companies?
What these companies need is inevitable bringing their technology into consumer hands to build a strong user base.
Gaming business is becoming a very large industry.
From the world population of 7,800 million people, there are 2,700 million people playing games or around 35 %
Covering people of all ages and all devices whether it's mobile, computer or game console.
So, the game market is worth up to 4.7 trillion baht and it predicts that the number will grow to 6.2 trillion baht in 2023
The special thing is gaming people always pay to buy unlimited items or features.
Different from other markets where customers may buy limited amounts of money or subscription payments which are always the same.
And the company can also offer products to customers directly in real time. When order happens, players get items immediately. Game owners get paid at the same time.
While buying normally, consumers may have to shop at the mall or wait for delivery later. The seller may have a central or multi-layer dealer to get paid and also to manage inventory.
Including game owners and players can also do game-changing activities such as gamecast reviews or serious Esports to win prize money.
This is not surprising if it says in the near future, the game market where humans pay virtual purchases.
Could be bigger than any physical product market that is tangible..
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Podcasts available on the go
Blockdit.com/download
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References
-https://edition.cnn.com/2020/06/28/tech/google-stadia-apple-arcade-mixer-gaming/index.html
-https://www.protocol.com/tech-gaming-amazon-facebook-microsoft
-https://www.geekwire.com/2019/microsofts-mixer-grows-audience-amazons-twitch-continues-dominate-streaming-market/
-https://aws.amazon.com/gametech/
-https://en.wikipedia.org/wiki/List_of_best-selling_game_consoles
-https://www.reuters.com/article/esports-business-gaming-revenues/report-gaming-revenue-to-top-159b-in-2020-idUSFLM8jkJMl
-https://www.digitalinformationworld.com/2020/01/global-consumers-spent-over-83-billion-on-mobile-apps-in-the-last-12-months.html
-https://en.wikipedia.org/wiki/Tencent#Video_games
-https://www.statista.com/statistics/983227/global-video-games-revenue-companies/Translated
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