Search
今晚９點KK show要和大家敲碗很久的卢卡斯 Lucas聊天啦！他是少數在馬來西亞做 #時事諷刺 的Youtuber。
這次我們想跟Lucas聊聊，究竟他是如何在 #馬來西亞 的言論限制，與當地普遍會避免去碰「宗教、種族、性別議題」的風氣之下，做出這麼有影響力的政治諷刺影片。
如果想了解大馬的政治情勢和社會現況，可以去Lucas的YT頻道（BBK Network）看看哦，整理得很好👍
【影片王國】兒童Youtuber致富指南
瑞安·卡吉（Ryan Kaji）是全球人氣最高的YouTube創作者（YouTuber）之一，他的主要頻道吸引了2900萬名訂閱者，人們饒有興趣地觀看這個9歲男孩開箱新玩具、鍛煉身體或者做手工。這些觀眾為瑞安和他的家人帶來每年數百萬美元的廣告收入，而廣告收入也是YouTuber的傳統收入來源。
瑞安的父母施恩·卡吉（Shion Kaji）和洛恩·卡吉（Loann Kaji）還與沃爾瑪（Walmart）和Target達成了贊助和交易協議，並簽約參加有線電視頻道Nickelodeon和亞馬遜（Amazon）的節目。卡吉一家今年打算推出與Skechers合作的鞋履系列。威廉斯（Chris Williams）的公司PocketWatch為卡吉一家處理YouTube以外的授權業務。威廉斯表示，冠有「瑞安的世界」（Ryan's World，瑞安的Youtube主頻道的名稱）這一品牌的產品在2020年共錄得逾2.5億美元銷售額。卡吉一家獲得的佣金佔他們3000萬美元年收入的60%至70%—去年，他們的授權業務收入首次超過YouTube廣告收入。
據《福布斯》（Forbes）估計，瑞安已經連續三年位居YouTuber收入排行榜榜首。卡吉一家營運的八個獨立頻道以及連帶的商品授權業務為其他人樹立了範例，同時反映對最成功的YouTube業者而言，廣告收入在整體業務中所佔比例正逐漸下降。近幾年，越來越多的YouTuber嘗試進行商品授權。先行者包括第一代美妝Youtuber Michelle Phan的Ipsy美妝服務和PewDiePie的連帽衛衣和帽子等商品。
不過YouTube頻道，特別是面向兒童營銷的創作者面臨的法律問題越來越多。社群媒體影片分析公司Tubular Labs的數據顯示，兒童節目頻道佔美國觀看量前20位的一半以上。YouTube平台上一些6歲孩子每天吸引的觀眾比著名時事評論員卡森（Tucker Carlson）的粉絲還要多，針對兒童的廣告往往也更有利可圖。但2020年初YouTube與政府就私隱權相關事宜達成和解之後，同意支付1.7億美元罰款並禁止在影片中播放針對兒童的定向廣告。經此修訂後，卡吉一家的廣告收入與許多YouTuber一樣減少了逾50%。
不少YouTuber希望以卡吉一家為榜樣，將收入來源擴展到玩具和其他商品。「我們開創了一種全新的商業模式，」威廉斯說，「在『瑞安的世界』出現之前，並不存在圍繞YouTube知識產權的全球兒童品牌授權商業模式。」這種商業轉型可能很快變得勢不可擋。——Lucas Shaw、Mark Bergen；譯 牛小婧
#YouTube #創作 #兒童 #youtuber #ryankaji #ryansworld
（本文節選自《彭博商業周刊∕中文版》第218期，如欲查閱全文，歡迎訂閱）
★★訂閱聯絡方法
電郵：bbwhk_cir@modernmedia.com.hk
两三年前, 我还需要向身边的人介绍他是谁
一转眼他已经是一位让大家看到成绩的Youtuber
Play頻道 伟鸿 说就只有更努力才能对得起自己和家人
还有当年的破釜沉舟
-------------------------------------------
前往收看
▶️ Youtube: https://youtu.be/r_F5YuqA4J0
前往收听
▶️ Spotify / Apple Podcasts : SEARCH “Lucas Ham”
The first 1,000 people to use this link will get a 1 month free trial of Skillshare: https://skl.sh/lukasengstrm09211
Do you want to see MORE videos like this one?
Please consider joining my YouTube channel to get access to exclusive perks and also support me as all my income will go directly back into the channel: https://www.youtube.com/channel/UCJQ4cxWeJk2eM4vVRRC9cbg/join
Don't forget to also check out the Lukas in Taiwan podcast:
Apple Podcasts:
https://podcasts.apple.com/us/podcast/lukas-in-taiwan-外國人介紹台灣/id1577985574
Spotify:
https://open.spotify.com/show/7mNfSG9wMVEP1NTI33scky?si=WhTOsIYDQv2oYQ6TRQKLzw&dl_branch=1
Please note that my Patreon now is inactive, but that you are welcome to support me there as well if my YouTube membership is not enough: https://www.patreon.com/LukasEngstrom
Please also follow me on:
Facebook: www.facebook.com/LukasTaiwan
Instagram: www.instagram.com/LukasEngstrom
If you want to send my something that might be shown in a future video, please send it to:
ATT: Lukas
RM. 2, 6F., NO.201, FUHE RD.,
YONGHE DIST., NEW TAIPEI CITY 23450,
TAIWAN (R.O.C.)
Business inquiries:
中文/English
創作者經紀人/Contact person: - Maggie
Line ID: @redi
Email: contact@lukasengstrom.com
The following is the gear I’m using when making my videos. I’m part of Amazon Services LLC Associates Program which means that I will get a small commission if you purchase anything via my links. Any commission I’ll be getting will go straight back into buying new gear for my future videos, so any kind of support is highly appreciated!
Cameras:
Canon EOS R (main camera): https://amzn.to/3fCbINR
Canon M50 (B-cam): https://amzn.to/2Tf998r
Insta360 One X 2 (Best 360 camera): https://www.insta360.com/sal/one_x2?insrc=INRAIR0
Insta 360 One R (Best 360/action cam combo): https://www.insta360.com/sal/one_r?insrc=INRAIR0
Lenses:
Canon RF 15-35mm F2.8 L IS USM: https://amzn.to/3o4N8YZ
Canon RF 24-70mm F2.8 L IS USM: https://amzn.to/34RDy1V
Canon EF 24mm f/1.4L II USM: https://amzn.to/2O0a62Y
Canon EF 50mm f/1.8 STM https://amzn.to/2O5DJA0
Canon EF-S 10-18mm f/4.5-5.6 IS STM: https://amzn.to/2X88oR7
Studio equipment:
2x Rode NT2A Microphone set: https://amzn.to/3fBoOuK
Ninja V recorder: https://amzn.to/36azTzR
SanDisk Ultra 3D 1TB SSD: https://amzn.to/36f1pfH
SanDisk Ultra 3D 2TB SSD: https://amzn.to/3fErckb
DJI:
Drone: DJI Mavic 2 Zoom: https://amzn.to/2Sak4CX
Mavic 2 Fly More Kit: https://amzn.to/2TlpLLT
Gimbal: DJI Ronin-S Handheld 3-Axis: https://amzn.to/2NG4L20
Other:
Microphone: RØDE VideoMic Pro+: https://amzn.to/2Tg9mbx
2x SanDisk Extreme Pro Memory Card (128GB): https://amzn.to/2Oi0CQX
Bag: Lowepro ProTactic BP 450 AW II:https://amzn.to/2NDbCsN
Canon EOS M Mount Adapter: https://amzn.to/2O1jH9I
Canon EF-EOS R Mount Adapter: https://amzn.to/2NDak0V
JOBY Gorillapod 3K: https://amzn.to/2S3GQfR
ADATA SD600Q SSD (240GB): https://amzn.to/2Wp28Tf
ADATA D8000L LED Power Bank: https://amzn.to/34MrlLY
Transcend ESD240C Portable SSD (480GB): https://amzn.to/2X5L7xW
Transcend ESD350C Portable SSD (480GB): https://amzn.to/32LBzeg
Transcend StoreJet 25MC HDD (1TB): https://amzn.to/2KekmUd
Transcend 128GB microSD: https://amzn.to/2tCkOmw
MacBook Pro 16”: https://amzn.to/3fElb77 Asus VP28UQG 28" 4K/UHD monitor: https://amzn.to/2CE5eeI
Check out our newly arrived Ginger shot and other drinks at: https://jbw.tw/lukas
YouTube fans get 10% off the entire store!
Do you want to see MORE videos like this one?
Please consider joining my YouTube channel to get access to exclusive perks and also support me as all my income will go directly back into the channel: https://www.youtube.com/channel/UCJQ4cxWeJk2eM4vVRRC9cbg/join
Don't forget to also check out the Lukas in Taiwan podcast:
Apple Podcasts:
https://podcasts.apple.com/us/podcast/lukas-in-taiwan-外國人介紹台灣/id1577985574
Spotify:
https://open.spotify.com/show/7mNfSG9wMVEP1NTI33scky?si=WhTOsIYDQv2oYQ6TRQKLzw&dl_branch=1
Please note that my Patreon now is inactive, but that you are welcome to support me there as well if my YouTube membership is not enough: https://www.patreon.com/LukasEngstrom
Please also follow me on:
Facebook: www.facebook.com/LukasTaiwan
Instagram: www.instagram.com/LukasEngstrom
If you want to send my something that might be shown in a future video, please send it to:
ATT: Lukas
RM. 2, 6F., NO.201, FUHE RD.,
YONGHE DIST., NEW TAIPEI CITY 23450,
TAIWAN (R.O.C.)
Business inquiries:
中文/English
創作者經紀人/Contact person: - Maggie
Line ID: @redi
Email: contact@lukasengstrom.com
The following is the gear I’m using when making my videos. I’m part of Amazon Services LLC Associates Program which means that I will get a small commission if you purchase anything via my links. Any commission I’ll be getting will go straight back into buying new gear for my future videos, so any kind of support is highly appreciated!
Cameras:
Canon EOS R (main camera): https://amzn.to/3fCbINR
Canon M50 (B-cam): https://amzn.to/2Tf998r
Insta360 One X 2 (Best 360 camera): https://www.insta360.com/sal/one_x2?insrc=INRAIR0
Insta 360 One R (Best 360/action cam combo): https://www.insta360.com/sal/one_r?insrc=INRAIR0
Lenses:
Canon RF 15-35mm F2.8 L IS USM: https://amzn.to/3o4N8YZ
Canon RF 24-70mm F2.8 L IS USM: https://amzn.to/34RDy1V
Canon EF 24mm f/1.4L II USM: https://amzn.to/2O0a62Y
Canon EF 50mm f/1.8 STM https://amzn.to/2O5DJA0
Canon EF-S 10-18mm f/4.5-5.6 IS STM: https://amzn.to/2X88oR7
Studio equipment:
2x Rode NT2A Microphone set: https://amzn.to/3fBoOuK
Ninja V recorder: https://amzn.to/36azTzR
SanDisk Ultra 3D 1TB SSD: https://amzn.to/36f1pfH
SanDisk Ultra 3D 2TB SSD: https://amzn.to/3fErckb
DJI:
Drone: DJI Mavic 2 Zoom: https://amzn.to/2Sak4CX
Mavic 2 Fly More Kit: https://amzn.to/2TlpLLT
Gimbal: DJI Ronin-S Handheld 3-Axis: https://amzn.to/2NG4L20
Other:
Microphone: RØDE VideoMic Pro+: https://amzn.to/2Tg9mbx
2x SanDisk Extreme Pro Memory Card (128GB): https://amzn.to/2Oi0CQX
Bag: Lowepro ProTactic BP 450 AW II:https://amzn.to/2NDbCsN
Canon EOS M Mount Adapter: https://amzn.to/2O1jH9I
Canon EF-EOS R Mount Adapter: https://amzn.to/2NDak0V
JOBY Gorillapod 3K: https://amzn.to/2S3GQfR
ADATA SD600Q SSD (240GB): https://amzn.to/2Wp28Tf
ADATA D8000L LED Power Bank: https://amzn.to/34MrlLY
Transcend ESD240C Portable SSD (480GB): https://amzn.to/2X5L7xW
Transcend ESD350C Portable SSD (480GB): https://amzn.to/32LBzeg
Transcend StoreJet 25MC HDD (1TB): https://amzn.to/2KekmUd
Transcend 128GB microSD: https://amzn.to/2tCkOmw
MacBook Pro 16”: https://amzn.to/3fElb77 Asus VP28UQG 28" 4K/UHD monitor: https://amzn.to/2CE5eeI
Huge thank you to @lifeintaiwan and https://www.youtube.com/c/annieaiyo for joining this video podcast talking about everything from teaching in the US, raising kids in South Africa and being recognized in Taiwan!
#Podcast #外國人介紹台灣 #HotOnes
Do you want to see MORE videos like this one?
Please consider joining my YouTube channel to get access to exclusive perks and also support me as all my income will go directly back into the channel: https://www.youtube.com/channel/UCJQ4cxWeJk2eM4vVRRC9cbg/join
Don't forget to also check out the Lukas in Taiwan podcast:
Apple Podcasts:
https://podcasts.apple.com/us/podcast/lukas-in-taiwan-外國人介紹台灣/id1577985574
Spotify:
https://open.spotify.com/show/7mNfSG9wMVEP1NTI33scky?si=WhTOsIYDQv2oYQ6TRQKLzw&dl_branch=1
Please note that my Patreon now is inactive, but that you are welcome to support me there as well if my YouTube membership is not enough: https://www.patreon.com/LukasEngstrom
Please also follow me on:
Facebook: www.facebook.com/LukasTaiwan
Instagram: www.instagram.com/LukasEngstrom
If you want to send my something that might be shown in a future video, please send it to:
ATT: Lukas
RM. 2, 6F., NO.201, FUHE RD.,
YONGHE DIST., NEW TAIPEI CITY 23450,
TAIWAN (R.O.C.)
Business inquiries:
中文/English
創作者經紀人/Contact person: - Maggie
Line ID: @redi
Email: contact@lukasengstrom.com
The following is the gear I’m using when making my videos. I’m part of Amazon Services LLC Associates Program which means that I will get a small commission if you purchase anything via my links. Any commission I’ll be getting will go straight back into buying new gear for my future videos, so any kind of support is highly appreciated!
Cameras:
Canon EOS R (main camera): https://amzn.to/3fCbINR
Canon M50 (B-cam): https://amzn.to/2Tf998r
Insta360 One X 2 (Best 360 camera): https://www.insta360.com/sal/one_x2?insrc=INRAIR0
Insta 360 One R (Best 360/action cam combo): https://www.insta360.com/sal/one_r?insrc=INRAIR0
Lenses:
Canon RF 15-35mm F2.8 L IS USM: https://amzn.to/3o4N8YZ
Canon RF 24-70mm F2.8 L IS USM: https://amzn.to/34RDy1V
Canon EF 24mm f/1.4L II USM: https://amzn.to/2O0a62Y
Canon EF 50mm f/1.8 STM https://amzn.to/2O5DJA0
Canon EF-S 10-18mm f/4.5-5.6 IS STM: https://amzn.to/2X88oR7
Studio equipment:
2x Rode NT2A Microphone set: https://amzn.to/3fBoOuK
Ninja V recorder: https://amzn.to/36azTzR
SanDisk Ultra 3D 1TB SSD: https://amzn.to/36f1pfH
SanDisk Ultra 3D 2TB SSD: https://amzn.to/3fErckb
DJI:
Drone: DJI Mavic 2 Zoom: https://amzn.to/2Sak4CX
Mavic 2 Fly More Kit: https://amzn.to/2TlpLLT
Gimbal: DJI Ronin-S Handheld 3-Axis: https://amzn.to/2NG4L20
Other:
Microphone: RØDE VideoMic Pro+: https://amzn.to/2Tg9mbx
2x SanDisk Extreme Pro Memory Card (128GB): https://amzn.to/2Oi0CQX
Bag: Lowepro ProTactic BP 450 AW II:https://amzn.to/2NDbCsN
Canon EOS M Mount Adapter: https://amzn.to/2O1jH9I
Canon EF-EOS R Mount Adapter: https://amzn.to/2NDak0V
JOBY Gorillapod 3K: https://amzn.to/2S3GQfR
ADATA SD600Q SSD (240GB): https://amzn.to/2Wp28Tf
ADATA D8000L LED Power Bank: https://amzn.to/34MrlLY
Transcend ESD240C Portable SSD (480GB): https://amzn.to/2X5L7xW
Transcend ESD350C Portable SSD (480GB): https://amzn.to/32LBzeg
Transcend StoreJet 25MC HDD (1TB): https://amzn.to/2KekmUd
Transcend 128GB microSD: https://amzn.to/2tCkOmw
MacBook Pro 16”: https://amzn.to/3fElb77 Asus VP28UQG 28" 4K/UHD monitor: https://amzn.to/2CE5eeI
